Starbucks® Reserve Roastery Chicago is the
company’s largest retail experience, featuring a unique menu of
Starbucks Reserve specialty coffee, boutique Milanese Princi™
bakery, and Arriviamo™ Bar featuring coffee cocktails
Tributes to Chicago abound, including locally
inspired craft cocktails, barrel aged coffee and collaborations
with local artists, vendors
Starbucks Reserve Roastery Chicago is the
company’s sixth Reserve Roastery, joining locations in Seattle,
Shanghai, Milan, New York and Tokyo
Starbucks Coffee Company (NASDAQ: SBUX) today unveiled Starbucks
Reserve Roastery Chicago, which opens its doors to the public on
Friday, November 15. Located on North Michigan Avenue and Erie
Street on Chicago’s Magnificent Mile, the opening of Chicago
Reserve Roastery marks Starbucks sixth global Roastery and third
location in the U.S. Starbucks largest-ever immersive coffee
experience – across five floors and 35,000 square feet of retail
space – celebrates the company’s heritage and is a tribute to the
roasting and the craft of coffee. Visitors will be able to see,
hear and learn about coffee’s extraordinary journey through
intentional and unparalleled design, while enjoying a menu
featuring exclusive coffee beverages exclusive to this location.
The Chicago Roastery joins locations in Seattle, Shanghai, Milan,
New York and Tokyo.
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Today Starbucks unveiled the Reserve
Roastery Chicago, which opens its doors to the public on Friday,
November 15. (Photo: Business Wire)
“Over the past five years, we have created the ultimate
immersive experience around all-things-coffee in spectacular
Starbucks Reserve Roasteries in flagship cities around the world.
This week we are delighted to open our doors on the sixth global
Roastery in an iconic building located on Chicago’s renowned
Magnificent Mile,” said Kevin Johnson, Starbucks ceo. “These
Roasteries amplify the Starbucks brand, serve as innovation hubs,
and create experiences for millions of customers around the
world.”
Starbucks has a rich history with the Windy City, dating back to
1987 when the company opened its first store outside of the Pacific
Northwest and had a total of 11 retail stores and served as the
foundation for the company’s national growth strategy. Nearly 32
years later, there are 796 company-operated stores in the region
where Starbucks employs more than 18,100 partners (employees). The
Roastery employs nearly 200 people, including roasters, baristas,
commessas, bakers, and mixologists.
“The design of the Chicago Roastery was inspired by the iconic
Chicago landmark, and the city itself,” said Jill Enomoto, vice
president of Roastery Design & Concept for Starbucks. “We
embraced the building’s natural light, married it with shades of
classic Starbucks greens and intentionally wove in design features
to encourage customer exploration and highlight the love and
respect we have for coffee.”
The Starbucks Reserve Roastery Chicago is a working coffee
roastery where Starbucks Roasters will be small-batch roasting
Starbucks rarest single-origin coffees and blends called Starbucks
Reserve. The coffee roasted in Chicago will be served exclusively
to visitors of the location, available in handcrafted beverages as
well as freshly scooped whole bean coffee.
Unique Food and Beverage
Experiences
Coffee Bars
There are three main coffee bars at the Roastery, which in total
offer seven brewing methods, including espresso, pour over, coffee
press, siphon, Chemex®, Clover® and cold brewing.
- Starbucks Reserve Coffee Bar: Upon entering the
Roastery, visitors can visit the Reserve coffee bar on the main
level, where baristas are crafting classic espresso beverages such
as cappuccino, latte and cortado.
- Experiential Coffee Bar: The third floor is home to the
Experiential coffee bar which provides customers the opportunity to
immerse in the art, science, and theatre of coffee. It features
elevated brew methods and pairings, as well as specialty Roastery
creations and brew comparison flights.
- Barrel-Aged Coffee Bar: The barrel-aged coffee bar is
found on the fourth floor and showcases a variety of spirit-free
coffee beverages whose beans have been carefully aged in barrels.
Here, visitors can explore a menu of cocktail-inspired coffee
creations exclusive to the Chicago Roastery, including the Smoked
Cold Fashioned (a lightly sweetened whiskey barrel-aged cold brew
with aromatic bitters, smoked tableside), Minted Cold Brew (whiskey
barrel-aged cold brew, shaken with mint syrup and served over
pebble ice) and more.
Nitrogen Gelato
The Starbucks Reserve Roastery Chicago is the only Starbucks
location in the U.S. to offer on-demand liquid nitrogen gelato.
Designed to pair with Starbucks Reserve® coffee, nitrogen gelato is
mixed by hand, with every scoop made right on the spot and offers
another way for customers to enjoy specialty Starbucks Reserve
coffees. Nitrogen gelato previously debuted at the Milan Roastery
when it opened in September 2018.
Arriviamo™ Cocktail Bar
The Chicago Roastery will feature a dedicated Arriviamo™ Bar,
like the Starbucks Reserve Roastery locations in New York and
Milan. Inspired by the Italian tradition of apertivo, the Arriviamo
Bar will be a destination for customers looking for a carefully
crafted cocktail. Located on the fourth floor, the Arriviamo™ bar
features an assortment of traditional and unique cocktails, all
concepted by local mixologists Julia Momose, Annie Beebe-Tron and
Rachel Miller. In addition to a menu of classic cocktails and a
selection of local Chicago beer and wine, exclusive specialty
cocktails featuring Starbucks Reserve coffee and tea that nod to
the culture and traditions of Chicago include:
- Roastery Boilermaker: A Chicago riff on the classic beer
and a shot, this cocktail is inspired by a Stiegl Radler and
includes Starbucks Reserve Cold Brew, Koval Four Grain Whiskey,
local favorite Malort, grapefruit bitters and a sidecar of Rhine
Hall Bierschnapps.
- Pour Over Bijou: An ode to Chicago’s stunning
architecture, particularly Louis Sullivan’s jewel box style, this
classic cocktail pour-over features Nikka Coffey Gin, Carpano
Bianco, Green Chartreuse, and Liquore Strega extracted through
Starbucks Reserve Coffee.
- Lake Shore: Inspired by icy paletas, this cocktail
offers a taste of Chicago summer that’s good all year round, with
Teavana® Zen Clouds Oolong, El Tesoro Añejo Tequila, Mango Yogurt
Syrup, Mango Popsicle, Lime Juice, Lime Zest, and Sea Salt
Tincture.
Princi
In addition to coffee beverages, Roastery visitors can enjoy
food at Princi™, the renowned artisanal boutique bakery and cafe
founded by Italian baker Rocco Princi. As the exclusive food
purveyor at Starbucks Reserve locations, Princi offers on-site
baking of fresh breads, cornetti and focaccia, pizza and salads,
plus cakes and tarts. A full menu of items will be available on the
second floor Princi bakery, while select items will also be
available throughout the Roastery for customers looking to pair
their coffee with a savory or sweet bite.
Exclusive to the Chicago Roastery will be a bakery conveyor that
has been designed by Starbucks to transport fresh baked goods from
the Princi bakery on the second floor, to the Starbucks Reserve
Coffee Bar on the main level.
Local Collaborations
In a nod to the city’s vibrant history, artwork from local
Chicago artists that tell stories and encourage customers to
explore can be found throughout the building’s five floors.
Customers can also purchase limited-edition merchandise from
Chicago-based visual artist Mac Blackout to take home with
them.
Creating a Positive Impact
To further show support for city of Chicago, Starbucks recently
announced an investment of $10 million into four established
Community Development Financial Institutions (CDFI) to drive
economic opportunity in the city. The investment, dispersed among
Accion Chicago, Chicago Community Loan Fund, Local Initiative
Support Corporation and IFF, is expected to generate more than 500
loans toward supporting Chicago’s small businesses, community
development projects, and the economic vitality of the city’s
underserved neighborhoods.
The Starbucks Reserve Roastery Chicago opens on November 15 at 9
a.m. For more information, visit www.StarbucksReserve.com or follow
us on Instagram: https://www.instagram.com/starbucksreserve/
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