HOUSTON, April 20, 2017 /PRNewswire/ -- RCI
Hospitality Holdings, Inc. (NASDAQ: RICK) announced the formal
launch of its multi-channel Bombshells restaurant and sports bar
franchise marketing program.
Actions include:
- Production of a promotional video on the Bombshells Franchise
site. Click here to watch.
- Development of a marketing brochure, also on the site. Click
here to read.
- Initiation of a direct mail solicitation program aimed at
multi-unit restaurant franchise operators in specific markets
targeted for growth.
- Launch of an industry-wide advertising campaign through
Nation's Restaurant News and Multi-Unit Franchisee Magazine trade
publications and websites.
- Appearance next week at the 2017 Multi-Unit Franchising
Conference in Las Vegas
April 23-26 (booth 505). Contact
Shannon Glaser at
Shannon@BMBFran.com to schedule a meeting at the show.
This is in addition to ongoing meetings with franchise operators
that began late 2016.
Positioning & Targeting
"Bombshells fills a critical void in the market for the 'social
dining experience,'" explained Shannon
Glaser, Vice President of Franchising and Concept
Development of the fast-growing Bombshells brand.
"As a result, it attracts customers throughout the day and
night, and generates substantially higher beverage and total sales
compared to other casual dining concepts.
"We are targeting multi-unit restaurant operators because
Bombshells are large—7,500 to 10,000 square feet with an outdoor
patio—and multiple units in an area can meaningfully leverage
advertising and marketing.
"Our objective is to open 80-100 units, with 70-80% of them
franchised."
Three new company owned units are in development in Houston, the first of which is expected to
open in May.
Concept & Financials
With its military theme, Bombshells Girls, and fun, energetic
environment—which includes more than 75 hi-def TVs for sports, DJs,
full bars with premium brands and craft brews, an extensive menu
and scratch kitchen—the concept attracts a wide and diverse
demographic of men and women—from millennials to seniors—as
well as families with children.
Average annual unit volume was more than $4 million for Bombshells open at the end of its
Fiscal 2016, with a high average price per person and beverage/food
ratio. Same store sales were up more than 10% for the year versus a
down year for the casual dining industry.
The brand is also building a reputation for honoring veterans
through special discounts, promotions and other activities.
Bombshells is a growing supporter of Folds of Honor scholarships
for children and spouses of fallen/disabled service members and is
developing a veterans recruiting program.
"As we say in our materials, 'Bombshells loves America, and
America loves Bombshells,'" Ms. Glaser said.
About RCI Hospitality Holdings, Inc. (Nasdaq: RICK)
With 41 units, RCI Hospitality Holdings, Inc., through its
subsidiaries, is the country's leading company in gentlemen's clubs
and sports bars/restaurants. Clubs in New
York City, Miami,
Philadelphia, Charlotte, Dallas/Ft. Worth, Houston, Minneapolis and other cities operate under
brand names, such as "Rick's Cabaret," "XTC," "Club Onyx," "Vivid
Cabaret," "Jaguars" and "Tootsie's Cabaret." Sports
bars/restaurants operate under the brand name "Bombshells." Please
visit http://www.rcihospitality.com/
Forward-Looking Statements
This press release may contain forward-looking statements that
involve a number of risks and uncertainties that could cause the
company's actual results to differ materially from those indicated
in this press release, including the risks and uncertainties
associated with operating and managing an adult business, the
business climates in cities where it operates, the success or lack
thereof in launching and building the company's businesses, risks
and uncertainties related to cybersecurity, conditions relevant to
real estate transactions, and numerous other factors such as laws
governing the operation of adult entertainment businesses,
competition and dependence on key personnel. The company has no
obligation to update or revise the forward-looking statements to
reflect the occurrence of future events or circumstances.
Media & Investor Contacts
Gary Fishman and Steven Anreder at 212-532-3232 or
gary.fishman@anreder.com and steven.anreder@anreder.com
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SOURCE RCI Hospitality Holdings, Inc.