Playtika Holding Corp. Completes Strategic Acquisition of Innplay Labs, Further Strengthening Its Mobile Gaming Portfolio with Popular “Animals & Coins”
September 28 2023 - 12:00PM
Playtika Holding Corp. (NASDAQ: PLTK), a mobile games pioneer and
interactive entertainment leader, has completed the acquisition of
Innplay Labs, a mobile gaming studio in Israel and home to the
highly rated “Animals & Coins.” This milestone marks Playtika’s
second strategic acquisition this quarter, with the previous
acquisition of Youda Games’ card game portfolio from Azerion
closing in late August.
The acquisition of Innplay Labs further demonstrates Playtika’s
commitment to strategic expansion of its mobile gaming portfolio.
Innplay Labs brings a promising growth opportunity in the Luck
Battle genre to Playtika’s ecosystem and will strive to continue
delivering outstanding gaming experiences to players worldwide.
“Since our founding and through our track record of optimizing
high-growth potential IP, like ‘Animals & Coins,’ Playtika has
built a reputation for completing strategic acquisitions that
deliver value to shareholders,” said Craig Abrahams, President and
Chief Financial Officer of Playtika. “This acquisition of Innplay
Labs strengthens our position as a mobile games leader and is a
testament to our commitment to investing in Israel as a global
technology and innovation hub.”
About Playtika Holding Corp.
Playtika (NASDAQ: PLTK) is a mobile gaming entertainment
and technology market leader with a portfolio of multiple game
titles. Founded in 2010, Playtika was among the first to
offer free-to-play social games on social networks and, shortly
after, on mobile platforms. Headquartered
in Herzliya, Israel, and guided by a mission to entertain
the world through infinite ways to play, Playtika has
employees across offices worldwide.
Forward Looking Information In this press
release, we make “forward-looking statements” within the meaning of
the U.S. Private Securities Litigation Reform Act of 1995.
Forward-looking statements can be identified by the fact that they
do not relate strictly to historical or current facts. Further,
statements that include words such as "anticipate," "believe,"
"continue," "could," "estimate," "expect," "intend," "may,"
"might," "present," "preserve," "project," "pursue," "will," or
"would," or the negative of these words or other words or
expressions of similar meaning may identify forward-looking
statements.
Important factors that could cause Playtika’s actual results to
differ materially from estimates or projections contained in the
forward-looking statements include without
limitation:
- Our reliance on third-party platforms, such as the iOS App
Store, Facebook, and Google Play Store, to distribute our games and
collect revenues, and the risk that such platforms may adversely
change their policies;
- the free-to-play business model, and the value of virtual items
sold in the Innplay Labs portfolio, is highly dependent on how the
game revenues and pricing models are managed;
- our inability to integrate the Innplay Labs portfolio into our
operations;
- the ability of the Innplay Labs portfolio to compete in a
highly competitive industry with low barriers to entry;
- legal or regulatory restrictions or proceedings could adversely
impact our business, including the Innplay Labs portfolio, and
limit the growth of our operations;
- risks related to our international operations and ownership,
including our significant operations in Israel, Ukraine and Belarus
and the fact that our controlling stockholder is a Chinese-owned
company;
- our reliance on key personnel, including our ability to retain
the key personnel of Innplay Labs;
- security breaches or other disruptions could compromise our
information or our players’ information and expose us to liability;
and
- our inability to protect our intellectual property and
proprietary information could adversely impact our business.
Additional factors that may cause future events and actual
results, financial or otherwise, to differ, potentially materially,
from those discussed in or implied by the forward-looking
statements include the risks and uncertainties discussed in our
filings with the Securities and Exchange Commission. Although we
believe that the expectations reflected in the forward-looking
statements are reasonable, we cannot guarantee that the future
results, levels of activity, performance or events and
circumstances reflected in the forward-looking statements will be
achieved or occur, and reported results should not be considered as
an indication of future performance. Given these risks and
uncertainties, readers are cautioned not to place undue reliance on
such forward-looking statements. Except as required by
law, we undertake no obligation to update any forward-looking
statements for any reason to conform these statements to actual
results or to changes in our expectations. Press
ContactDarlan Monterisipress@playtika.com
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