Shazam, Now in Theaters: NCM’s FirstLook is Now Shazamable on over 20,000 Movie Screens
November 07 2014 - 10:00AM
Business Wire
Official Nationwide Launch Also Offers
Moviegoers the Chance to Win “Movies for Life” in New Spots
Featuring Maria Menounos
Shazam® and National CineMedia (NCM) today announced the full
national rollout of their exclusive deal, inked in May 2014, to
revolutionize the way moviegoers interact with NCM’s FirstLook
movie pre-show using their mobile phones.
Starting today, elements of NCM’s FirstLook pre-show, which runs
on over 20,000 movie screens in the United States, are Shazamable
for millions of moviegoers looking to further explore and engage
with the pre-show content before the trailers and feature film
begin. To help spread the word to moviegoers that they can now
Shazam during FirstLook, NCM and E!’s Maria Menounos, along with
her AfterBuzz TV network, have produced a new series of spots
premiering today that encourage audiences to download the Shazam
app and tap to discover music, extended content and exclusive
offers whenever they see Shazam on the big screen.
Maria will also introduce the chance for fans to win “Movies for
Life” — now through December 4, moviegoers watching NCM’s FirstLook
in theaters nationwide can Shazam the spot for a chance to win the
grand prize of one movie ticket per month for 50 years, or a second
prize of one of 150 pairs of movie tickets. For each sweepstakes
entry, Shazam and NCM will also make a donation to the Young
Storytellers Foundation, which develops literacy through the art of
storytelling.
“Shazam is constantly innovating to give users an
effortless connection to the world around them, wherever they
are. Now when moviegoers see a spot or trivia question that
captures their curiosity, they can use Shazam and dive in with the
touch of a button," said Daniel Danker, Chief Product Officer,
Shazam. "We're thrilled to add cinema to our growing list of audio
recognition capabilities including music, television, advertising,
and radio, and we look forward to introducing even more innovations
to Shazam at the movies.”
Other Shazamable content in NCM’s FirstLook includes spots from
AEG Live as well as a new RadioShack holiday ad featuring Weird Al
Yankovic — putting the brands directly into the hands of millions
of Shazam users and their mobile devices.
“Research shows that movie audiences are very interested in
interacting with our FirstLook pre-show, which means that brands
should be very interested in this powerful two-way cinema
communications tool as well,” said Cliff Marks, president of sales
and marketing, with National CineMedia (NCM). “We have several
great Shazamable ad campaigns from national advertisers coming up
this holiday season, and I can’t wait to work with our other ad and
entertainment industry partners to create Shazamable content for
our unique and highly-engaging theater environment.”
NCM and Shazam will continue to announce new promotions and
content experiences as a result of the partnership in the coming
months.
About Shazam
Shazam is one of the world’s most popular apps that connects
people to the world around them through their mobile and Mac
device. When a user Shazams a song or TV show, they are able to
identify, explore, purchase and share that content. One of the
world’s top apps, Shazam has been downloaded onto more than 500
million mobile devices, exceeds 100 million monthly active users,
and is growing by over 13 million new users each month.
Shazam makes it easy for people to share their discoveries on
Facebook, Twitter, WhatsApp, Pinterest and Google+. And to purchase
through iTunes, Amazon and Google Play. For people who don't yet
have the Shazam application on their smartphone, it is available
for FREE on every major platform and can be found
on iTunes App Store, Google Play, Amazon App Store,
Windows App Store and other app stores.
For further information about Shazam Entertainment visit
www.shazam.com and @Shazam. You can also follow us on Facebook or
Google+. For daily music updates follow the Shazam Blog. Shazam
Media enquiries: PR@shazamteam.com.
About National CineMedia
(NCM)
National CineMedia operates NCM Media Networks, the #1 weekend
network in America and the largest cinema advertising network
reaching moviegoers on-screen, on-site, online and on mobile
devices. NCM offers captivating entertainment content, national
reach and unparalleled audience engagement across its digital
in-theater network of over 20,000 screens in over 1,500 theaters in
183 Designated Market Areas® (49 of the top 50). During 2013, over
710 million moviegoers attended theaters that exclusively present
NCM’s FirstLook pre-show program, including AMC
Entertainment Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK),
Regal Entertainment Group (NYSE: RGC), and 40 other leading
regional theater circuit affiliates. National CineMedia, Inc.
(NASDAQ:NCMI) owns a 45.8% interest in and is the managing member
of National CineMedia LLC. For more information,
visit www.ncm.com. (NCMI-A)
NCM Media NetworksAmy Jane Finnerty,
212-931-8117amy.finnerty@ncm.comorLeslie Obletz,
212-931-8119leslie.obletz@ncm.comorShazamPR@shazam.com
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