Lottery.com Inc. (Nasdaq: LTRY, LTRYW) (“Lottery.com”), a leading
technology company that is transforming how, where and when the
lottery is played, announced that ICARO™ Media Group, Inc.
(“ICARO”), a leading company in AI-driven media technology for
global telecom and media broadcast companies, has joined the
LotteryLink program and will serve as an affiliate marketing
partner in specific global markets expected to include Latin
America, Europe and North America.
ICARO will initially market Lottery.com products
to 4.2 million unique monthly users of the ICARO platform in one of
its LATAM markets and expects to expand unique users in this
market, where it has more than 50 million addressable telecom
subscribers under contract. In addition, ICARO has over 170 million
addressable media broadcast subscribers under contract across Latin
America, Europe and North America. In the future, ICARO is expected
to expand LotteryLink’s geographic reach through its existing
partnerships with multiple telecom and broadcast media companies
where ICARO’s total addressable market today is greater than 220
million subscribers.
“With their AI-driven marketing technology,
engaged audiences and broad reach across North and Latin America,
ICARO is an ideal addition to our LotteryLink affiliate program.
Our agreement with ICARO demonstrates the consistent progress we
are making in growing our B2B2C business,” said Tony DiMatteo,
Co-Founder and CEO of Lottery.com. “We greatly appreciate the
opportunity to have a market leader like ICARO join LotteryLink and
look forward to working with a tremendous team that has a shared
vision of the future of digital media.”
“I am very excited to announce ICARO’s agreement
with Lottery.com, which is bringing legally sanctioned lottery
games to mobile users worldwide,” stated Paul Feller, Chairman and
CEO of ICARO Media Group. “We believe Lottery.com’s convenient and
secure online gaming platform will resonate with our viewers and
enhance their experience with ICARO’s AI-Driven media distribution,
partnerships and personalized media products.”
About Lottery.com
Lottery.com is a leading technology company that
is transforming how, where and when lottery is played. Its engaging
mobile and online platforms enable players located in the United
States and internationally to remotely purchase legally sanctioned
lottery games. Fans and subscribers look to Lottery.com for
compelling, real-time results on more than 800 lottery games from
more than 40 countries. Additionally, commercial partners and
affiliates can utilize LotteryLink to provide Lottery.com products
to their customers. Through WinTogether.org, Lottery.com is
fundamentally changing how non-profit donors are incentivized to
action by gamifying charitable giving. In all that it does,
Lottery.com’s mission remains the same: an uncompromising passion
to innovate, grow a new demographic of enthusiasts, deliver
responsible and trusted solutions, and promote community and
philanthropic initiatives. For more information, visit
www.lottery.com.
About ICARO
ICARO empowers Global Telecoms, Media Companies
and Broadcast television networks, with over 220 million
subscribers under contract in LATAM and North America, to create
personalized content offerings and digital experiences for their
customers. Through both its SaaS platform and AI-powered
direct-to-consumer products, ICARO gives media companies and global
telcos the ability to grow revenues, build audiences, and access
turnkey solutions to stay competitive in an evolving media and
technology marketplace. The ICARO platform features include access
to a premium content library in several languages, international
content distribution solutions, advanced geofencing controls,
e-commerce integrations, advertising integrations, multimedia
management and curation tools, metadata enhancement and
optimization, channels and playlists, and video management and
hosting. ICARO’s platforms support multi-language digital content
to a growing list of publishers, telco partners and media groups.
ICARO is headquartered in New York, with international offices
located in Los Angeles, São Paulo, Mexico City, Toronto, Boca Raton
and London. For more information, please
visit www.icaromediagroup.com.
Important Notice Regarding
Forward-Looking Statements
This press release contains statements that
constitute “forward-looking statements” within the meaning of
Section 27A of the Securities Act of 1933, as amended (the
“Securities Act”), and Section 21E of the Securities Exchange Act
of 1934, as amended (the “Exchange Act”). All statements, other
than statements of present or historical fact included in this
press release, regarding Lottery.com’s strategy, future operations,
prospects, plans and objectives of management, including those
relating to the relationship with ICARO, are forward-looking
statements. When used in this press release, the words “could,”
“should,” “will,” “may,” “believe,” “anticipate,” “intend,”
“estimate,” “expect,” “project,” the negative of such terms and
other similar expressions are intended to identify forward-looking
statements, although not all forward-looking statements contain
such identifying words. These forward-looking statements are based
on management’s current expectations and assumptions about future
events and are based on currently available information as to the
outcome and timing of future events. Except as otherwise required
by applicable law, Lottery.com disclaims any duty to update any
forward-looking statements, all of which are expressly qualified by
the statements in this section, to reflect events or circumstances
after the date of this press release. Lottery.com cautions you that
these forward-looking statements are subject to numerous risks and
uncertainties, most of which are difficult to predict and many of
which are beyond the control of Lottery.com. In addition,
Lottery.com cautions you that the forward-looking statements
contained in this press release are subject to the following
factors: (i) the outcome of any legal proceedings that may be
instituted against Lottery.com; (ii) Lottery.com’s ability to
maintain effective internal controls over financial reporting,
including the remediation of identified material weaknesses in
internal control over financial reporting relating to segregation
of duties with respect to, and access controls to, its financial
record keeping system, and Lottery.com’s accounting staffing
levels; (iii) the effects of competition on Lottery.com’s future
business; (iv) risks related to Lottery.com’s dependence on its
intellectual property and the risk that Lottery.com’s technology
could have undetected defects or errors; (v) changes in applicable
laws or regulations; (vi) risks related to the COVID-19 pandemic
and its effect directly on Lottery.com and the economy generally;
(vii) risks relating to privacy and data protection laws, privacy
or data breaches, or the loss of data; (viii) the possibility that
Lottery.com may be adversely affected by other economic, business,
and/or competitive factors; (ix) the ability of Lottery.com to
achieve its strategic and growth objectives as stated or at all;
and (x) those factors discussed under the heading “Risk Factors” in
the Form S-1 filed by Lottery.com with the SEC on November 18,
2021, and the other documents filed, or to be filed, by Lottery.com
with the SEC. Should one or more of the risks or uncertainties
described in this press release materialize or should underlying
assumptions prove incorrect, actual results and plans could differ
materially from those expressed in any forward-looking statements.
Additional information concerning these and other factors that may
impact the operations and projections discussed herein can be found
in the reports that Lottery.com has filed and will file from time
to time with the SEC. These SEC filings are available publicly on
the SEC’s website at www.sec.gov.
Lottery.com
Contact: Matthew Schlarb VP, Investor Relations (512)
585-7789 ir@lottery.com
or
Jody Burfening/Harriet Fried LHA Investor
Relations (212) 838-3777 hfried@lhai.com
ICARO Contact: Paul Feller Chairman &
CEO Paul.Feller@ICAROMediaGroup.com
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