IZEA Awarded Significant Multi-National Influencer Marketing Campaign
July 29 2020 - 8:00AM
IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of
influencer marketing technology, data, and services for the world’s
leading brands, announced today that it has secured a mid
six-figure contract with a leading entertainment company, a
division of a Fortune 100 corporation. The contract represents the
largest award IZEA has received from this customer to date,
following a string of successful influencer marketing campaigns
which have generated in excess of ten billion views on social
media. IZEA will be executing a large-scale influencer marketing
initiative that will include influencers in the United States,
Latin America, Asia, and Europe across a variety of social media
channels and content formats.
“Coronavirus has fundamentally changed the way that
companies operate around the world,” said Ted Murphy, IZEA’s
Chairman and CEO. “For many of our customers in media and
entertainment, the switch from theatrical and event venues to pure
digital delivery has resulted in a shift in marketing budget
allocation. We believe this shift creates an opportunity for
influencers around the globe to partner with entertainment
companies to promote online concerts, streaming premieres, and fan
community events.”
In addition to this contract, IZEA was awarded a
separate multi-national influencer marketing initiative by a
Fortune 500 manufacturing company on the same day. IZEA will be
executing a campaign in Europe and Asia for the customer, promoting
athletic wear. IZEA has a long history with this client, but this
campaign marks the first multi-national initiative IZEA will be
executing on their behalf.
“As global marketing teams are consolidated due to
Coronavirus we believe that more international campaigns will be
initiated and managed in the United States,” continued Murphy. “We
look forward to launching these projects and helping other
customers expand their global influencer footprint.”
About IZEA Worldwide, Inc.IZEA
Worldwide, Inc. (“IZEA”) operates IZEAx, the premier online
marketplace that connects marketers with content creators. IZEAx
automates influencer marketing and custom content development,
allowing brands and agencies to scale their marketing programs.
IZEA creators include celebrities and accredited journalists.
Creators are compensated for producing unique content such as long
and short form text, videos, photos, status updates, and
illustrations for marketers or distributing such content on behalf
of marketers through their personal websites, blogs, and social
media channels. Marketers receive influential content and engaging,
shareable stories that drive awareness. For more information about
IZEA, visit https://izea.com/.
Safe Harbor Statement
All statements in this release that are not based
on historical fact are “forward-looking statements” intended to
qualify for the safe harbor from liability established by the
Private Securities Litigation Reform Act of 1995. Forward-looking
statements, which are based on certain assumptions and describe our
future plans, strategies and expectations, can generally be
identified by the use of forward-looking terms such as “may,”
“will,” “would,” “could,” “should,” “expect,” “anticipate,”
“estimate,” “believe,” “intend,” "likely," "projects," “plans,”
"pursue," "strategy" or "future," or the negative of these words or
other words or expressions of similar meaning. Examples of
forward-looking statements include, among others, statements we
make regarding expectations concerning IZEA’s ability to increase
revenue and bookings, growth or maintenance of customer
relationships, and expectations concerning IZEA’s business
strategy. Forward-looking statements involve inherent risks and
uncertainties which could cause actual results to differ materially
from those in the forward-looking statements, as a result of
various factors including, among others, the following: competitive
conditions in the content and social sponsorship segment in which
IZEA operates; failure to popularize one or more of the marketplace
platforms of IZEA; uncertainty relating to the effects of COVID-19,
our ability to establish effective disclosure controls and
procedures and internal control over financial reporting; our
ability to satisfy the requirements for continued listing of our
common stock on the Nasdaq Capital Market; changing economic
conditions that are less favorable than expected; and other risks
and uncertainties described in IZEA’s periodic reports filed with
the Securities and Exchange Commission. The forward-looking
statements made in this release speak only as of the date of this
release, and IZEA assumes no obligation to update any such
forward-looking statements to reflect actual results or changes in
expectations, except as otherwise required by law.
Martin Smith
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: ir@izea.com
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