BEIJING, May 22, 2020 /PRNewswire/ -- iQIYI Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China, today announced that it has forged a
partnership (the "Partnership") with the global fabless
semiconductor company MediaTek to support the AOMedia Video Codec
1.0 ("AV1") video coding technology on Android devices through
MediaTek Dimensity 1000 5G SoC series, becoming the first company
in China to deliver the AV1
stream. The partnership will enable both sides to jointly promote
the application of AV1 technology. In the future, iQIYI users will
be able to enjoy a better viewing experience on 5G intelligent
terminal products equipped with MediaTek Dimensity 1000 series.
AV1, the next generation open source video coding format, is
being rapidly adopted by streaming platforms across the world.
Compared with the current mainstream video compression standards,
AV1 boasts the significant advantage of transmitting higher quality
video content with less data. In comparison, users require 20% less
streaming data when using AV1 for the same video quality. When
using a bandwidth equivalent to the current codec, AV1 delivers
superior high-definition streaming.
To further improve this new streaming format's efficiency, iQIYI
has developed a proprietary AV1 standard-based QAV1 encoder that
significantly reduces the computing complexity, which avoids
prolonged encoding and enhances AV1's application
efficiency. iQIYI launched AV1-powered video content on its
platform at the end of April, becoming the first and the only
stream service in China to support
the groundbreaking format. With the continuous adoption of 5G
technology, 4K and even 8K ultra HD will become popular amongst
consumers, and the application of the AVI format will help them
better enjoy HD and UHD content.
The MediaTek Dimensity 1000 series is the world's first
smartphone SoC to integrate an AV1 hardware video decoder, enabling
it to play back AV1 video streams up to 4K resolution at 60 fps. With its improved
compression efficiency, AV1 gives users incredible visual quality
and smoother video experiences, while using less data.
Going forward, iQIYI will continue to explore and invest in
cutting-edge technologies, and further drive the adoption of AV1 to
enable enhanced video experience in the 5G era through innovation
and extensive partnerships with industry participants, chip
suppliers and smartphone makers.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and user
generated content. The Company distinguishes itself in the online
entertainment industry by its leading technology platform powered
by advanced AI, big data analytics and other core proprietary
technologies. iQIYI attracts a massive user base with tremendous
user engagement, and has developed a diversified monetization model
including membership services, online advertising services, content
distribution, live broadcasting, online games, IP licensing, online
literature and e-commerce.
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SOURCE iQIYI, Inc.