BEIJING, July 18, 2019 /PRNewswire/ -- Recently, iQIYI,
Inc. (NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China, hosted its 2019 VIP Fan Carnival (the
"Event") in Shanghai. The annual
event is a large-scale celebrity and fan meetup gathering held by
iQIYI which combines the platform services with its offline
resources bring forward the ultimate entertainment experience to
its users. Held under the theme of a "summer sports carnival", the
event was attended by more than 60 celebrities and 7,000 fans and
was met with great acclaim as posts on Weibo made under the hashtag
#iQIYIVIPFanCarnival have received 1 billion views. So far, the
accumulated number of online viewers of the event has reached 10.78
million while the highest number of simultaneous online viewers of
the event has reached 450 thousand. The 7,000 fans who attended the
event were selected from channels including iQIYI's VIP membership
base, iQIYI Paopao's userbase, iQIYI's social media platform and
other partner platforms.
"As the main contributing force behind helping our membership
number pass 100 million, users are at the core of our
business," said Wang
Xiaohui, President of Professional Content Business Group
(PCG) and Chief Content Officer of iQIYI. "Going
forward, we will continue to provide our members with the best
entertainment experience available, online or offline."
As a signature event in iQIYI's 'Summer Young' events, a series
of summer-themed offline events, iQIYI's annual VIP Fan Carnival
has become one of the most highly anticipated summer celebrity-fan
gatherings in the industry, offering users an opportunity to
interact with celebrities that appear in their online viewing
experience. The event acts as a medium between fans' online and
offline entertainment experience, making it a key component in
iQIYI's comprehensive entertainment ecosystem. Events of iQIYI's
'Summer Young' will also be held in major Chinese cities including
Shenzhen, Chongqing, Chengdu and Beijing, bringing the ultimate summer
entertainment experience to users across China.
iQIYI also applied innovative technology to this year's event in
order to better deliver an all-rounded immersive viewing experience
to both online and on-site audiences. Notably, iQIYI took advantage
of the most cutting edge live streaming technologies such as
spidercams and high-speed sport video cameras, which are typically
used to film top-tier sport competitions in the world, to broadcast
the event. In addition, the event had professional sports
commentators who were able to narrate the games in real-time,
offering audiences a truly immersive live-sport viewing
experience.
In 2019, iQIYI plans to enhance its diverse content offering by
releasing more than 100 TV dramas, over a thousand films, and over
sixty variety shows. By enhancing the release of new content
through hosting related offline events, iQIYI seeks to provide its
users with exclusive benefits and interaction that enriches their
overall entertainment experience. In 2019, iQIYI has organized
several offline events including a large scale iQIYI member-only
fan meetup for the hit reality talent show Qing Chun You Ni.
Prior to that, iQIYI held over 10 offline celebrity meetup events
in 2018 in collaboration with iQIYI's high-quality original
production such as The Rap of China and iQIYI celebrity ambassadors such
as renowned Chinese pop singer and actor William Chan. Through these events, iQIYI
members are able to have an opportunity to connect with iQIYI
productions and realize an integration between the viewing of
online content and the interaction of offline events.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate DNA combines creative talent
with technology, fostering an environment for continuous innovation
and the production of blockbuster content. iQIYI's platform
features highly popular original content, as well as a
comprehensive library of other professionally-produced content,
partner-generated content and user-generated content. The Company
distinguishes itself in the online entertainment industry by its
leading technology platform powered by advanced AI, big data
analytics and other core proprietary technologies. iQIYI attracts a
massive user base with tremendous user engagement, and has
developed a diversified monetization model including membership
services, online advertising services, content distribution, live
broadcasting, online games, IP licensing, online literature,
e-commerce, etc.
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SOURCE iQIYI, Inc.