BEIJING, May 9, 2019 /PRNewswire/ -- iQIYI, Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment company in China, today announced the world's first
Interactive Video Guideline (IVG) and Interactive Video Platform
(IVP) during the 2019 iQIYI World Conference. With surging demand
for personalized content in the mobile and 5G era, iQIYI has
launched world's first interactive video guideline and interactive
video platform, enabling new means of storytelling and creating new
market opportunities together with industry peers. During the
conference, iQIYI also released a trailer for His Smile, the
first domestic interactive drama leveraging IVG and IVP.
iQIYI developed IVG and IVP to help content creators develop
high-quality interactive entertainment experiences more
conveniently and efficiently, from concept development to
plot-setting. The IVG is designed to help creators develop
interactive video by providing a set of guidelines from the
development of the interactive video concept, the production and
release process, to instructions for the use of interactive video
platforms. The IVG will deliver branching plots, role switching and
hidden content viewing of the script structure and provide
corresponding interactive components to help creators develop rich
storylines. Meanwhile, the IVP aims to build an ecosystem involving
upstream IP creators, content production companies and broadcast
platforms. To date, IVP has been applied to iQIYI's interactive
video creation and will be gradually rolled out to the broader
creator community. In the future, interactive videos produced under
the IVG could be played on iQIYI APP.
Recent technological upgrades and changes in user behavior have
advanced the era of personalized and customized entertainment
consumption, which requires a more intelligent, interactive and
experiential process of content creation. The customizable features
of interactive video require extremely high real-time performance
and the arrival of 5G has made possible the delivery of tailor-made
content without lag or delay.
"Both domestically and abroad, interactive video is still in its
infancy and the industry has not yet developed a systematic process
and standards for its production," said Liu Wenfeng, iQIYI's Chief
Technology Officer and President of Infrastructure and Intelligent
Content Distribution Business Group (IIG). "With the launch of IVG
and IVP, iQIYI aims to standardize interactive video creation,
build an efficient ecosystem for the industry, and explore the
possibilities of interactive video in collaboration with our
industry peers."
"Since its establishment nine years ago, iQIYI has constantly
been pushing forward industry standards," said Bai Yicong, Founder
and CEO of Linghe Media. "With the launch of their interactive
video guideline and platform, iQIYI will continue to lead the
development of the video industry. I look forward to exploring this
new form of content expression and connection with audiences."
As an entertainment company driven by technological innovation,
iQIYI is committed to creating value for content producers,
partners and users. iQIYI has continuously accumulated AI
capabilities to help explore and uncover new opportunities in
interactive storytelling and other business segments. Over the past
year, iQIYI has used its AI and rich product matrix to strengthen
the distribution of its content and advertisements. iQIYI's AI
Radar and HomeAI have redefined the large screen experience at
home. Furthermore, iQIYI's partnership with China Unicom has
brought commercial 5G to the entertainment industry, giving users a
more immersive VR viewing experience.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and
user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce. For
more information on iQIYI, please visit http://ir.iqiyi.com.
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SOURCE iQIYI, Inc.