Media Alert: Rocket Fuel to Present on Political Digital Advertising at Street Fight Summit
October 16 2015 - 9:00AM
Business Wire
Rocket Fuel (NASDAQ: FUEL), a leading Programmatic Marketing
Platform provider, today announced its Director of Politics and
Advocacy JC Medici will speak about political digital advertising
at the Street Fight Summit in New York City on Tuesday, October
20.
Medici will participate on the panel “How Big Will Digital
Media’s Gains Be in the 2016 Election?” scheduled for 1:20 p.m.
local time. The session will explore how political advertising has
evolved in the past four years, where local digital and mobile will
likely occur; and what innovations are campaigns using to target
voters.
The fifth annual Street Fight Summit explores the future of
beacons, retail marketing, the changing programmatic landscape,
investor focus areas, and the nascent battle in mobile. The
conference will feature original benchmarking data with input from
industry stakeholders and will showcase leading products and
services for local businesses.
More details regarding the Street Fight event can be found at
http://streetfightmag.com/street-fight-summit-2015-2/.
About Rocket Fuel
A leading Programmatic Marketing Platform provider, Rocket Fuel
(NASDAQ: FUEL) offers brands, agencies, and platform partners
managed services, as well as a SaaS-based Data Management Platform
(DMP) and Demand Side Platform (DSP), to optimize performance,
awareness, and lift across marketing objectives, channels and
devices. By applying artificial intelligence at big data scale,
Rocket Fuel’s Moment Scoring™ technology performs a real-time
calculation of each ad opportunity based on a marketer’s goal to
determine the likelihood a consumer will engage in a desired
action. Moment Scoring goes beyond 1:1 marketing by learning to
predict what marketing actions to take with a campaign at a precise
moment in time, which results in a much more efficient use of
marketing dollars. Rocket Fuel serves 96 of the Ad Age 100, three
of the top five agency holding company trading desks, and partners
with some of the world’s leading CRM platforms, marketing platforms
and systems integrators. Headquartered in Redwood City, California,
Rocket Fuel has more than 20 offices worldwide.
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version on businesswire.com: http://www.businesswire.com/news/home/20151016005157/en/
Rocket FuelKristin Holloway, 650-480-7561pr@rocketfuel.com
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