CANTON, Mass., Dec. 20, 2017 /PRNewswire/ -- As the darkest
day of the year descends upon the U.S., Dunkin' Donuts will
celebrate the solstice by helping people welcome winter and embrace
the darkness. Tomorrow, December 21,
Dunkin' Donuts will make the most of the shortest day of the year
to keep fans running through the darkest day in a bold way:
- The first nationwide animated Snapchat filter: Fans all
throughout the country can show and share their dark side and add
some extra fun to their photos and videos with a special Dunkin'
Donuts animated Snapchat filter in honor of the darkest day. This
marks the very first time Snapchat has ever made an animated filter
available nationwide.
- Discover #DunkinDarker: Follow along as the Dunkin'
Donuts' Twitter page becomes @DunkinDarker, and tune into the
brand's #DunkinDarker Facebook event, which will offer a full day
of tips and tricks, facts and fun games, prizes and surprises, as
well as a special livestream event, to help people conquer the
darkness. Fans can RSVP on Facebook now at
https://www.facebook.com/events/2111777445717101/.
- DDark Roasted Brew: In Dunkin' Donuts' home state of
Massachusetts, the brand has
partnered with Wormtown Brewery to launch DDark Roasted Brew, the
first beer to be brewed with Dunkin' Donuts Dark Roast beans. This
decadent stout-style beer features full-roasted coffee flavor
reminiscent of freshly-ground beans with a creamy mouthfeel. DDark
Roasted Brew will be available exclusively for purchase on draught
at Wormtown Brewery's Tap Room in Worcester, Massachusetts beginning at the
winter solstice, 11:28 a.m. on
December 21.
For a bold beverage perfect for the darkest day, Dunkin' Donuts'
Dark Roast Coffee offers a bold flavor and the smooth finish
associated with Dunkin's signature Original Blend, but without the
bitterness typically associated with most dark roast
coffees. Dunkin' Donuts' Dark Roast is also Rainforest
Alliance Certified. Rainforest Alliance certification helps to
protect wildlife; safeguard soils and waterways; and improve
quality of life for workers, their families and local communities
in order to achieve true, long-term sustainability. For some extra
delight with the dark, pair Dunkin' Donuts' Dark Roast with the
brand's signature Chocolate Glazed Donuts or MUNCHKINS® donut hole
treats.
According to Tony Weisman, Chief
Marketing Officer, Dunkin' Donuts U.S., "We know how tough it can
be to keep up the positive energy when the days are shorter and
darker. As the brand that keeps people running every day, we're
welcoming winter and the darkest day of the year in several bold,
innovative and surprising ways, including the first ever national
animated Snapchat filter, a special #DunkinDarker event and new
Dark Roast beer, to inspire our fans to enjoy our Dark Roast Coffee
and face and embrace the darkness."
To learn more about Dunkin' Donuts,
visit www.DunkinDonuts.com, or subscribe to the Dunkin' Donuts
blog to receive notifications
at https://news.dunkindonuts.com/blog.
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts
is America's favorite all-day, everyday stop for coffee and baked
goods. Dunkin' Donuts is a market leader in the hot
regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin
categories. Dunkin' Donuts has earned a No. 1 ranking for customer
loyalty in the coffee category by Brand
Keys for 11 years running. The company has more than 12,400
restaurants in 46 countries worldwide. Based in Canton, Mass., Dunkin' Donuts is part of the
Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For
more information, visit www.DunkinDonuts.com.
Media Contact
Lindsay
Cronin
Dunkin' Brands
781-737-5200
Lindsay.Cronin@dunkinbrands.com
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SOURCE Dunkin' Donuts