BEAVERTON, Ore., Nov. 11, 2020 /PRNewswire/
-- Digimarc Corporation (NASDAQ: DMRC), creator of
the Digimarc Platform for digital identification and detection,
today announced that Walmart has activated its seasonal toy catalog
with Digimarc for the second year running, making it faster and
easier than ever for consumers to purchase gifts and create wish
lists for family and friends. The 2020 toy catalog features new
exclusive content and scannable access to the Walmart Wonder Lab in
addition to Scan & Shop technology consumers can activate via
the Walmart app.
Exclusive Content within the Catalog
New for this year, Walmart has added exclusive content to the
catalog, accessible via the Walmart app, which incorporates the
Digimarc Platform. By scanning select pages or toys, consumers can
access exclusive kid-friendly content about their favorite
toys.
Scan & Shop powered by Digimarc, is featured in printed
catalogs available in Walmart stores nationwide and arriving in
customer's mailboxes soon!
See the Scan & Shop in action here.
#WalmartToyBoard
Walmart Wonder Lab Scan and Play
The Digimarc Platform
enables consumers to access the Walmart Wonder Lab by scanning
select toys in the catalog with the Walmart app. Created in
partnership with eko, the Walmart Wonder Lab transports kids into a
choice-driven experience where kids can unbox, test and play with
this holiday season's hottest toys without leaving home.
To initiate the Scan & Shop powered by Digimarc experience,
consumers simply open the free Walmart app, select the barcode icon
in the search bar and point the camera at the catalog. The Walmart
app quickly detects Digimarc and delivers an interactive Scan &
Shop experience for shoppers.
"This holiday season, the Digimarc Platform delivers new
capabilities, such as direct activation of exclusive content and
Walmart Wonder Lab, for Walmart consumers and important consumer
insights for company executives," said Bruce Davis, Chairman and Chief Executive
Officer, Digimarc. "We are excited to help Walmart consumers
experience more interactive shopping and access to exclusive
content this year."
Learn more about activating commercial print with the Digimarc
Platform.
About Digimarc
Digimarc Corporation (NASDAQ: DMRC) is
a pioneer in the automatic identification of media, including
packaging, other commercial print, digital images, audio and video.
The Digimarc Platform provides innovative and comprehensive
automatic identification software and services to simplify search
and transform information discovery through unparalleled
reliability, efficiency and security. The Digimarc Platform enables
applications that benefit retailers and consumer brands, national
and state government agencies, media and entertainment industries,
and others. Digimarc is based in Beaverton, Oregon, with a growing supplier
network around the world. Visit digimarc.com and follow us
@digimarc to learn more about The Barcode of Everything®.
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SOURCE Digimarc Corporation