Cisco Scrubs Blog Post About YouTube Ads as It Figures Out Messaging
May 11 2018 - 8:29AM
Dow Jones News
By Jay Greene
Cisco Systems Inc. can't seem to decide how upset it is with
YouTube.
The networking-gear giant Wednesday attacked the video service,
a part of Alphabet Inc.'s Google, over concerns about its
advertisements appearing alongside unsavory content. In a blog
post, Cisco's chief marketing officer said the company was pulling
its ads from YouTube "until the platform has met our
standards."
That post vanished Thursday.
A spokesman for Cisco said it didn't want to call out a specific
company, even though its marketing chief already had. Instead,
Cisco preferred to comment generally about its concerns over having
its brand associated with offensive content, he said.
Several hours later, a new version of the post surfaced, this
time without any reference to YouTube, Google or pulling ads. The
post didn't mention it had been rewritten and it carried the same
May 9 time stamp. A cached version of the original post was still
available late Wednesday.
One thing Cisco didn't waffle on: its decision to yank ads from
YouTube.
"While we invest significantly with Google, we've temporarily
paused advertising on YouTube," he said, blaming ad resellers for
not following Cisco's brand guidelines.
The Cisco spokesman said Google contacted the company and they
had a "conversation" about the post.
Google declined to comment.
Cisco didn't say which videos its ads appeared alongside that it
found objectionable. And it declined to say how much it spends on
YouTube advertising.
Other companies have pulled their ads from YouTube. Procter
& Gamble Co., for example, boycotted YouTube when it discovered
ads running before extremist and racist videos. Coca-Cola Co. and
Walmart Inc. have also previously boycotted the video service.
The boycotts have had little financial impact on Alphabet.
Still, YouTube last month said it took down more than 8 million
videos in the final three months of 2017. More than 80% were
removed by computer programs. YouTube has said it plans to employ
10,000 human content moderators by the end this year.
In her Wednesday blog post, Cisco Chief Marketing Officer Karen
Walker expressed concerns about the "brand-tarnishing" experiences
of having ads appear with content that isn't aligned with the
company's values.
"At Cisco, we would rather not wait for something bad to
happen," Ms. Walker wrote. "While Google and Facebook have made
some strides to combat the issue, at this time we have pulled all
online advertising from YouTube until the platform has met our
standards."
That last line was changed in the scrubbed post.
"We are working closely with all of our media partners to ensure
that Cisco's online advertising meets our stringent standards. We
only advertise where those standards are met and where we can
ensure inappropriate content is not shared," she wrote.
Neither she nor the company said anything regarding ceasing
advertising with Facebook Inc.
Facebook declined to comment.
Write to Jay Greene at Jay.Greene@wsj.com
(END) Dow Jones Newswires
May 11, 2018 08:14 ET (12:14 GMT)
Copyright (c) 2018 Dow Jones & Company, Inc.
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