Cinedigm Announces Expansion of Factual OTT Network DOCURAMA; Signs New Programming and Marketing Partnership with Cargo Film...
June 14 2018 - 9:00AM
DOCURAMA, Cinedigm Corp.’s (NASDAQ:CIDM) digital-first network
showcasing award-winning documentaries and non-fiction programming,
announced today an expansion of its operating infrastructure and
content offerings as it adds a new programming and marketing
partnership with Cargo Film & Releasing.
Formerly restricted to a limited A-Vod app
delivered service, the four-year-old channel’s new proprietary
Cinedigm-created infrastructure will now include a robust free
ad-supported platform, while providing premium programming for a
low subscription fee. These innovations will further Cinedigm’s
strong commitment to reshaping the traditional television
experience by giving viewers a lineup highlighting both “lean-back”
programming, as well as curated on-demand content. The channel’s
expansion is slated to occur by the end of the month.
In addition to the channel’s expansion on
platforms and apps (Android, iOS, web, mobile, linear TV, VOD, and
streaming), the Company has signed a significant programming and
marketing deal with David Piperni, founder of the New York-based
Cargo Film & Releasing that specializes in acquiring
non-fiction features. Under the agreement, Piperni and his team of
noted experts will be responsible for acquiring programming for
DOCURAMA, and curating the channel’s diverse content library. They
will also handle many aspects of marketing for the channel, from
day-to-day social media engagement and direct to consumer
campaigns, to building strategies to capitalize on audience trends.
Additionally, they will identify projects, producers, and talent
who fit the brand of the channel, creating opportunities for
producing original content such as behind-the-scenes exclusives and
first-hand interviews associated with respective documentaries.
"When it comes to choosing the absolute best in
documentary filmmaking, Cargo is at the head of the pack,"
said Bill Sondheim, President of Cinedigm Entertainment Group.
"This is their specialty—they know what works. They have rich
industry relationships with top producers and talent, and they
understand what audiences are looking for. Their expertise and
insight is truly unprecedented, and will be an invaluable part of
DOCURAMA’s expansion. We look forward to working with them to
create the ultimate viewing experience that you simply cannot find
anywhere else.”
“Cargo is dedicated to discovering cutting-edge
films from all over the world and this new partnership allows us to
bring these offerings to a whole new audience,” said Piperni.
“DOCURAMA is the premier destination for top-tier non-fiction
content and an engine of discovery for exciting new films. We are
thrilled to join forces with Cinedigm, as we work to provide
viewers with award-winning films they have come to expect from the
channel’s premium lineup.”
DOCURAMA is an immersive streaming service
delivering the absolute best in award-winning documentaries and
true-life television series. Launched as a 24/7 streaming service
in 2014, DOCURAMA provides viewers with a vast library featuring
hundreds of feature films, shorts, and series, as well as
insightful interviews and in-depth film festival coverage. DOCURAMA
highlights include the intimate Patti Smith memoir Patti Smith:
Dream Of Life; the eight-part presidential event JFK – A New World
Order; the sports fan profile Losing Lebron; the captivating Orca
adventure The Whale, narrated by Ryan Reynolds; the hip hop culture
documentary Style Wars; and the daring clandestine exposé They Call
It Myanmar: Lifting The Curtain.
ABOUT Cargo Film &
ReleasingCargo Film & Releasing are New York-based
documentary film specialists. They are a global sales agent and
distribution company handling quality, cutting edge independent
films worldwide with care.
ABOUT CinedigmCinedigm
(NASDAQ:CIDM) powers custom content solutions to the world's
largest retail, media and technology companies. The global
company provides premium feature films and series to
digital platforms including iTunes, Netflix, and Amazon, cable and
satellite providers including Comcast, Dish Network and DirecTV,
and major retailers including Walmart and Target. Leveraging
Cinedigm's unique capabilities, content and technology, the company
has emerged as a leader in the
fast-growing digital-first channel business, with
networks under management that reach hundreds of millions of
devices while also providing premium content and service expertise
to the entire OTT ecosystem. With reciprocal distribution
partnerships in both the United States and China, Cinedigm's
growing stable of platforms has unprecedented availability in the
two largest markets in the world. Learn
more about Cinedigm at Cinedigm.com.
Cinedigm™ and Cinedigm Digital Cinema Corp™ are
trademarks of Cinedigm
Corp. www.cinedigm.com.
Media Contact: Cindy Ronzoni – cronzoni@cinedigm.com
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