Broadcom Announces Global Cyber Security Aggregator Program to Better Serve Commercial Enterprise Clients
December 09 2020 - 11:00AM
Broadcom Inc. (NASDAQ: AVGO) today announced its global cyber
security aggregator program (CSAP) to expand its market reach and
deliver enhanced levels of service to a subset of commercial
enterprises with unique needs. Laying the groundwork for long term
success, Broadcom has solidified strategic partnerships with a
select list of Symantec distributors by geography, including Arrow
Electronics’ Enterprise Computing Solutions Business, M. Tech
Products, SB C&S, SYNNEX Corporation, Tech Data, Carahsoft and
Westcon. CSAP brings together Broadcom’s market-leading
Symantec cyber security solutions and partners' resources along
with their in-country expertise to offer the best-in-class
customer experience.
Broadcom recognizes the power and value of the indirect channel
built by Symantec. Building on this foundation, Broadcom is making
significant investments, including sales training and enablement,
to ensure its distribution partners are well equipped to provide a
higher level of customer care and support and a quicker response
time to evolving threats.
“Commercial enterprises are important to Broadcom’s enterprise
software business, and we are investing in our distribution
partners to expand our reach and deliver better experiences for
these customers. Our select partners are uniquely positioned to
maximize value creation throughout the entire customer lifecycle by
delivering superior service and support, including technical
support, product trials, customer care, local expertise, and faster
response times, and ensuring better outcomes especially for those
in early adoption of our solutions.” -- Cynthia Loyd, Vice
President of Global Partners, Global Enterprises & Commercial
Sales, Broadcom Inc.
Understanding today’s threat landscape and how it changes is
more critical than ever. Given the different needs of various
geographic locations, having strategic regional distribution
partners around the globe that offer purpose-built tools, in-depth
knowledge of regional landscapes, and an established partner
ecosystem allows Broadcom to expand coverage and better serve the
unique needs of regional customers. Armed with Broadcom’s
best-in-class products, our distribution partners are ideally
positioned to help customers make the right technology investments
to protect them from today’s ever-changing threats.
Partner Quotes
“Arrow Electronics is ideally placed to work with Broadcom to
directly support its Symantec Enterprise Division customers. We
have the expertise and deep knowledge around its product sets based
on many years of experience selling and marketing Symantec
solutions. We look forward to providing enterprise customers with
easy access to products and technical support within Broadcom’s
cyber security aggregator program, creating further opportunities
across the channel.” -- Eric Nowak, President of Arrow’s Enterprise
Computing Solutions Business in EMEA
"As Symantec's largest distributor, SYNNEX is pleased to be
selected as one of two distributors in North America with the
ability to support Broadcom and Symantec across their entire
business line. This announcement builds on our legacy Symantec
offering and positions our customers to win more business while
taking advantage of SYNNEX’s industry-leading certified pre- and
post-sales support capabilities and comprehensive vendor support
teams.” -- Jessica McDowell, Vice President, Business Development,
SYNNEX Corporation
“As a strategic distribution partner with operations across all
key regions in APAC (ANZ, ASEAN, Korea and Greater China) and a
digital distribution platform, which manages and optimizes the
customer and partner lifecycle at scale, Westcon is enthusiastic
about our ability to provide long term, loyal Broadcom partners
with even more flexible, responsive and agile support. We’re
confident that Broadcom’s new approach will drive even higher
levels of end customer satisfaction.” -- Patrick Aronson, Executive
Vice President, APAC at Westcon International
About BroadcomBroadcom Inc. (NASDAQ: AVGO)
is a global technology leader that designs, develops and supplies a
broad range of semiconductor and infrastructure software solutions.
Broadcom’s category-leading product portfolio serves critical
markets including data center, networking, enterprise software,
broadband, wireless, storage and industrial. Our solutions include
data center networking and storage, enterprise, mainframe and cyber
security software focused on automation, monitoring and security,
smartphone components, telecoms and factory automation. For more
information, go to www.broadcom.com.
Broadcom, the pulse logo, and Connecting everything are among
the trademarks of Broadcom. The term "Broadcom" refers to
Broadcom Inc., and/or its subsidiaries. Other trademarks are the
property of their respective owners.
Press Contact: Khanh Lam Corporate
Communicationspress.relations@broadcom.comTelephone: +1 408 433
8649
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