REPLY: “Everything-as-an-interface” is The New Paradigm Resulting From Reply’s “New Interfaces, Zero Interfaces” Re...
February 22 2021 - 4:00AM
Business Wire
The pandemic has accelerated the trend of adopting new
interfaces in both consumer and professional fields, according to
Reply’s new research “New Interfaces, Zero Interfaces”, based on
Reply’s Trend SONAR proprietary data-driven platform.
The research explores the development prospects of
state-of-the-art interfaces that are coming to prominence in this
new normal by analysing significant studies, scientific articles
and patents published in the last two years, while integrating them
with relevant experiences from Reply customers.
Smartphones and their operating systems have been enabling
completely new experiences for almost 15 years; now 5G, high-speed
connectivity, and edge computing are set to provide a further boost
for user interface technologies like wearables, smart
speakers, 3D spatial interfaces, multimodal and brain-computer
interfaces.
“Companies will develop more personalized and emotional
interactions with customers, as well as new possibilities for the
analysis and visualization of information,” commented Filippo
Rizzante, CTO Reply. "Looking at the impacts of the pandemic on the
interfaces we use today, there are two trends that more than others
we are seeing growing: a wider demand for remote healthcare, and
the need to reduce touch interfaces".
Voice is the fastest growing interface, thanks to its
frequent use in daily life through smart speakers and cars. It is
also increasingly being used for marketing purposes, allowing
popular brands to literally speak directly to consumers – a much
more intimate connection than the ones offered by traditional
touchpoints.
Industries like pharmaceuticals, fashion, real estate, and
travel are progressively implementing extended reality
technologies through mobile apps or special headsets. Extended
Reality is set to greatly enhance training and workplace
collaboration, offering teams much better ways of meeting and
sharing ideas and thoughts in both virtual and augmented
realities.
Wearables are becoming steadily more relevant in the
field of daily-use interfaces. Rings, glasses, and ‘hearables’ can
be connected to smart assistants to help with daily life and
monitor behaviour. Combined with next-gen smartwatches, these kind
of wearables could become the first full-alternative, independent,
consumer-ecosystem to the smartphone.
Gaze control and eye tracking will allow people to control,
communicate and interact with machines based on eye movement
patterns, fixations and pupil reaction. Brain-computer
interface (BCI) technology is accelerating as well. The focus
is still predominantly medical and scientific, however its
diffusion into other areas is increasing, blurring the lines
between computing and biology.
In the mobility industry, new interfaces will have a
crucial role in the safety and the security of vehicle drivers and
pedestrians, using new smart technologies to improve safety and
communications with other road users. New interfaces will also make
cars and trucks more customisable and predictive. Moreover,
autonomous driving will enable greater development in entertainment
and advertising within vehicles.
Retail-related interface development is experiencing
seismic shifts as well, helping shoppers enjoy the benefits of
physical shopping – tactile, sensory and social – in digital
virtual spaces that enable frictionless and comfortable shopping
while driving customer acquisition, retention and loyalty to new
heights. The use of Artificial Intelligence-based and
conversational interfaces will refine customisation down to the
needs of the individual customer. AI and digital technologies allow
for more personalisation for customers, from inspiration to
tackling sizing and fitting issues in fashion retail.
With increasing sensor integration and natural embedding into
the surrounding world, interfaces will be invisibly interwoven into
everyday life and work environments, turning anything into an
interface, seamlessly communicating with each other and expanding
human cognition and senses.
For more insights download the full research “New Interfaces,
Zero Interfaces”. This new research is part of the Reply Market
Research series, including the recent “From Cloud to Edge” and
“Rebooting Longevity”.
Reply Reply [MTA, STAR: REY, ISIN: IT0005282865]
specialises in the design and implementation of solutions based on
new communication channels and digital media. As a network of
highly specialised companies, Reply defines and develops business
models enabled by the new models of AI, big data, cloud computing,
digital media and the internet of things. Reply delivers
consulting, system integration and digital services to
organisations across the telecom and media; industry and services;
banking and insurance; and public sectors. www.reply.com
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version on businesswire.com: https://www.businesswire.com/news/home/20210222005065/en/
Media Contacts Reply Fabio Zappelli
f.zappelli@reply.com Tel. +390117711594
Aaron Miani a.miani@reply.com Tel. +44 (0)20 7730 6000 February
22nd, 2021
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