Yowie Group Donates to WIRES Wildlife Rescue to Aid in Australian Bushfire Relief
February 18 2020 - 4:00PM
JCN Newswire (English)
- Yowie Group announces Winner of Charity Donation
Competition over Holiday Season as WIRES Wildlife
Rescue
|
NEW YORK, NY / ACCESSWIRE, Feb 19, 2020 - (ACN Newswire) -
Yowie Group, the confectionary company bringing families sweet
treats combined with an educational experience, today announced the
donation of $20,000 to WIRES Wildlife Rescue as a result of their
charity donation competition. Over the holiday season, Yowie gave
their fans the opportunity to vote for an eco-conservation
organization of their choice. The majority of fans directed their
votes to WIRES, an Australian wildlife rescue organization, in the
wake of the bushfire crisis.
WIRES Wildlife Rescue is the largest wildlife rescue and
rehabilitation charity in Australia. It is a non-profit
organization providing rescue and rehabilitation for all native
Australian fauna. All animal rescuers and caretakers are
volunteers. Recently, Australia has faced its worst national
emergency to date, with bushfires impacting and destroying
ecosystems and species across multiple states.
"With headlines reaching the United States about the tragic
bushfires in Australia, Yowie fans were quick to want to help the
animals from down under," said Cynthia Thayer, Global CMO of Yowie
Group. "We are happy to be donating to WIRES on behalf of our
consumers."
With the fires destroying unprecedented amounts of habitat, food
shortages have increased and lack of suitable habitat will be a
significant long-term challenge for surviving wildlife. The money
donated to WIRES by Yowie Group will be directed toward the relief
and recovery of the animals and ecosystems affected by the
bushfires.
For more information about Yowie Group or WIRES, please visit
yowieworld.com or wires.org.au.
About Yowie
Yowie is best known for its flagship product, the Yowie surprise
inside chocolate. Each Yowie product is created in the shape of the
Yowie characters (Yowie is what they call Bigfoot in Australia) and
contains limited-edition collectible animal toys and a full color
leaflet featuring a picture of the real-life animal, its profile
and level of endangerment. Our social media channels and website
allow collectors to learn more about the animals and their world
while having loads of fun through games and competitions. The
combination of tasty, clean-label treats, fun animal toys and an
educational experience encourages kids to learn about wildlife and
the threats endangered animals face. Yowie surprise inside
chocolates, Yowie Bites and Yowie Gummies are available in more
than 30,000 retail outlets across the U.S. For more information
visit www.yowieworld.com.
Contact:
Katie Morales
yowie@interdependence.com
949-777-2439
SOURCE: Yowie Group
Source: Yowie Group
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