-- Sycamore, Altamont consortia end Billabong takeover talks

-- Talks to now focus on assets sales, refinancing

-- Billabong shares plunge as much as 58% in Sydney

(Adds shares in second paragraph; West 49 sale process in fourth paragraph; analyst comment in fifth paragraph; details of current talks from thirteenth paragraph.)

By Ross Kelly and Gillian Tan

SYDNEY--Australian surfwear brand Billabong International Ltd. (BBG.AU) was moving urgently to raise new funds, including by selling assets, after takeover talks with two private equity bidders collapsed and it slashed its earnings outlook again.

Shares in Billabong plunged over 50% in Sydney Tuesday, as directors refocused talks with Sycamore Partners Management and Altamont Capital Partners around a cash injection after each bidder signaled it wouldn't proceed with a formal takeover offer.

Once a poster-child for Australian retail on the global stage, Billabong's fortunes have tumbled rapidly as the high Australian dollar made overseas sales less profitable, debts used to fund its expansion became burdensome and its core brands appeared to have lost touch with its youthful counterculture roots. The company's market value fell as low as 91 million Australian dollars ($89 million) Tuesday, a far cry from its price tag of A$3.8 billion in 2007.

Billabong signaled that one of its first assets to be sold would be West 49, an action sports retailer in Canada. New York-based boutique investment bank Financo is advising Billabong on the sale of the business, which involves parties other than Sycamore and Altamont, a person familiar with the matter said.

"Billabong's balance sheet is again in a fragile position. We don't view the private equity firms as reliable debt providers," said Jordan Rogers, a Sydney-based analyst at Commonwealth Bank of Australia.

The collapse of the takeover talks marks a new low point in what's been a tumultuous few years for the company, founded in 1973 at Burleigh Point, on Queensland state's Gold Coast, by board shaper Gordon Merchant and his then partner Rena.

With humble beginnings stitching and cutting board shorts for local surfers, Billabong gained recognition in surfing culture and widened its reach into new sports such as skateboarding and snowboarding.

Following a rapid offshore expansion last decade and the acquisition of more brands including Tigerlilly and Von Zipper--largely supported by relatively cheap debt--Billabong's earnings were also hurt by the global economic slowdown.

Billabong last year rejected a A$841.8 million offer from buyout firm TPG Inc. before angering investors with a string of profit downgrades. More takeover bids followed at lower valuations, all of them unsuccessful.

Earlier this year, both the Sycamore and Altamont consortia made indicative offers of A$527 million to secure the right to scrutinize Billabong's books. By April, Billabong had entered exclusive talks with the Sycamore group over a reduced offer of A$284 million. The talks ended soon after without any sign of a deal.

Early Tuesday, Billabong shares had fallen as much as 58% to a record low of 19 Australian cents.

Largely blaming poor trading conditions in Australia, Billabong said it expects earnings before interest, tax, depreciation and amortization for the year to June 30 of between A$67 million and A$74 million. That compares to previous guidance of up to A$81 million.

Timberland brand owner VF Corp. (VFC), which was part of the Altamont bid group, isn't involved in any talks on refinancing, but still look to buy individual brands from Billabong, another person familiar with the matter said.

Paul Naude, the former head of Billabong's U.S. operations, remains part of the Sycamore consortium's refinancing proposal, the person said.

All the company's brands are available for sale, one of the people said, adding new Billabong shares won't be issued if either of the two refinancing proposals is accepted.

Refinancing talks are expected to conclude by next month.

-- David Rogers in Sydney contributed to this report

Write to Ross Kelly at ross.kelly@wsj.com and Gillian Tan at gillian.tan@wsj.com

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