Florida Athletics Partners With CAMPUS for Fan Engagement & NIL Solutions
August 19 2022 - 7:16PM
The University of Florida Athletics Department announced today an
"all-in" partnership with CAMPUS to elevate its fan experience and
provide NIL solutions for student-athletes. CAMPUS, co-founded by
Gators legend Tim Tebow, provides a turnkey NIL solution for
athletic departments and student-athletes that upgrades fandom by
creating new VIP experiences for fans.
"We believe this will be a game-changer for our football program
to lead the nation in the NIL resources available to our
student-athletes," said Florida head football coach Billy Napier.
"I'm calling for all Gators fans to join CAMPUS and support our
student-athletes, which will be critical as we strive to return our
program to its championship tradition."
CAMPUS provides media, marketing, e-commerce and tech services
to universities and athletes to sell Tokens (NFTs) featuring the
school and/or athlete, which "unlock" special access to digital or
real-life experiences that appeal to fans. Limited-edition CAMPUS
Tokens featuring individual Florida student-athletes and groups of
student-athletes will be released at CAMPUS.io
throughout the upcoming football season. Each Token comes with
exclusive ownership benefits and can even be re-sold on CAMPUS'
marketplace, providing additional opportunities for the athlete to
earn NIL income.
"CAMPUS is an outstanding solution for our athletic department
to set the standard in NFTs and NIL support for student-athletes,"
said Florida director of athletics Scott Stricklin. "Giving our
fans the best experience is essential and CAMPUS's approach and
technology give us new and exciting ways to engage Gator
Nation."
To start, fans can visit CAMPUS.io to register
for a CAMPUS account. New student-athlete Tokens will "drop" each
week throughout the season but each has a limited scarcity, meaning
fans will need to visit CAMPUS.io consistently and
act quickly to get the Tokens they want for their Program. As a
fan, you can add Tokens to Build Your Program and move up CAMPUS
Leaderboards which also helps Florida build its programs to move up
in national rankings. Partnering with CAMPUS gives both current and
potential student-athletes another compelling reason why Florida is
an attractive choice for their college experience. Each time a
Token featuring a student-athlete is sold, that student-athlete
receives an instant royalty payment.
"Just how new tech led to a better gameday experience at The
Swamp and new tech led to better behind-the-scenes content on
social media, the new tech we're using will lead to better access
and more memorable moments for fans," said CAMPUS co-Founder and
CEO Christine Menedis. "We're empowering everyone involved. CAMPUS
gives fans an opportunity to directly impact their team's roster in
a way never before possible."
"I'm so pumped for how my alma mater is going to benefit from
CAMPUS," said Tebow. "Gator Nation is going to love collecting
these Tokens and receiving all the benefits they unlock."
CAMPUS.io | media@campus.io
Related Images
Image 1: CAMPUS campus.io
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