UNION, N.J. and NEW YORK, July 15,
2021 /PRNewswire/ -- Bed Bath & Beyond Inc.
(NASDAQ: BBBY) and Casper Sleep Inc. ("Casper") (NYSE: CSPR) today
announced a new national partnership that brings Casper's
award-winning suite of sleep offerings to Bed Bath & Beyond®
customers through the Bed Bath & Beyond website and mobile app,
and in select Bed Bath & Beyond stores. As part of the
partnership, Casper will open its first, one-of-a-kind branded
shop-in shop at Bed Bath & Beyond's newly designed flagship
store in New York City, which is
set to reopen on July 22 after
undergoing a substantial renovation to modernize the shopping
experience for customers.
Casper will create one-of-a-kind, immersive in-store shopping
experiences of its award-winning suite of sleep offerings to Bed
Bath & Beyond customers, including the Casper Cooling
Collection™ – a new line of innovative cooling products developed
with the brand's most technologically-advanced solutions to
minimize nighttime overheating and help sleepers love their
tomorrow. In addition to the flagship store located at 620
6th Avenue in New York
City, Bed Bath & Beyond's store in the city's Tribeca
neighborhood and in Bridgewater,
NJ, allow customers to experience Casper in-person. Casper
products will become available at additional Bed Bath & Beyond
locations across the U.S. in the coming months. In addition to
in-store purchasing, Casper products are eligible for Buy Online
& Pickup in Store or home delivery, making it easy for Bed Bath
& Beyond customers to get their items home.
"We are pleased to strengthen our authority in the sleep
category by forging this strategic partnership with Casper to make
its exceptional and innovative suite of sleep solutions available
to our customers," said Joe Hartsig,
EVP and Chief Merchandising Officer of Bed Bath & Beyond, and
President of Harmon Stores. "Casper
is an ideal complement to our bedding collection, which now feature
high-quality and affordable items from our Nestwell™, Wild Sage™
and Simply Essential™ line of Owned Brands. We're proud that
Casper's first shop-in-shop will be inside our flagship store, and
look forward to together serving New Yorkers and all omni-channel
customers."
"We are thrilled to partner with Bed Bath & Beyond, a
beloved brand centered around customer experience and quality home
products, as they expand their sleep offerings," said Emilie Arel, President and Chief Commercial
Officer at Casper. "It's an honor to bring the unique Casper
shopping experience and latest sleep solutions with Snow Technology
to a legacy retailer that shares our mission of helping millions of
people achieve a more comfortable night's sleep, and we're excited
for the significant opportunities this partnership will
create."
Just as Bed Bath & Beyond continues to transform its
offerings in the bed category -- including through recently
launched Owned Brands such as Nestwell, Wild Sage and Simply
Essential – this partnership allows Casper to extend its commitment
to delivering high quality, innovative, and expertly-designed
products that meet growing customer trends. The Casper full product
assortment features top-rated mattresses and award-winning sleep
accessories, including the Casper Original Mattress, Casper
Nova® Hybrid and Casper Wave Hybrid Mattresses with Snow
Technology, Original Pillow, Hyperlite™ Sheets, Glow Light, and
more.
According to Bed Bath & Beyond's recent "The Way We Nest"
study, approximately 80% of Americans surveyed say their bed is
their happy place and 76% view the bedroom as their sanctuary. To
help customers find the perfect bed linens for their sleep and
nesting preferences, Bed Bath & Beyond customers can utilize
the "Nestwell to Rest Well Guide™." The interactive guide also
includes design tips for styling a bed by interior designers at
Decorist, as well as advice from renowned sleep wellness expert,
Dr. Shelby Harris.
Casper's footprint continues to grow with leading retailers, in
addition to its e-commerce platform, and now includes more than 70
Casper retail store locations. The brand remains focused on
increasing accessibility for consumers to purchase wherever they
prefer to shop.
About Casper
Casper (NYSE: CSPR) believes everyone
should sleep better. The Sleep Company has a full portfolio of
obsessively engineered sleep products—including mattresses,
pillows, bedding, and furniture—designed in-house by the Company's
award-winning R&D team at Casper Labs. In addition to its
e-commerce business, Casper owns and operates Sleep Shops across
North America and its products are
available at a growing list of retailers.
About Bed Bath & Beyond
Bed Bath & Beyond
Inc. and subsidiaries (the "Company") is an omnichannel retailer
that makes it easy for our customers to feel at home. The Company
sells a wide assortment of merchandise in the Home, Baby, Beauty
and Wellness markets. Additionally, the Company is a partner in a
joint venture which operates retail stores in Mexico under the
name Bed Bath & Beyond.
Bed Bath & Beyond operates websites at bedbathandbeyond.com,
bedbathandbeyond.ca, buybuybaby.com, buybuybaby.ca, facevalues.com
and decorist.com
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SOURCE Bed Bath & Beyond