SANTA BARBARA, Calif.,
July 18, 2018 /PRNewswire/ -- UGG® (a
division of Deckers Brands, NYSE: DECK), unveils their fourth
UGG® Collective global campaign for Autumn/Winter 2018,
featuring a cast of real Californians, including actress
Sasha Lane. The iconic
lifestyle brand continues to celebrate its uniqueness and elevated
position by featuring personalities who highlight the diversity and
spirit of UGG®. The campaign stills and videos will live globally
in digital, print and UGG® store window displays.
"The UGG Collective consists of
Californian photographers, musicians, actors, artists, surfers and
skaters. Like UGG, they are provocative, progressive,
free-spirited, sensual, optimistic and warm," said
Andrea O'Donnell, President,
Fashion & Lifestyle Brands. "Each season, we select new
groups of unique individuals to represent the brand and in telling
their stories, the brand tells theirs."
To fete the launch of the Autumn/Winter 2018 UGG® Collective,
Sasha Lane hosted a private dinner
at Rose Café in Venice, California
on July 17, 2018. Notable guests
included Tommy Dorfman,
Debby Ryan, Salem
Mitchell, Tate Tucker,
Jake Miller and more. Lane
donned one of the brand's newest styles to the A/W 2018 collection,
the Fluff Yeah Slide in seashell pink.
The cast is comprised of six creatives, including:
- Sasha Lane is an actress
who is on the verge of exploding fame. Making her feature debut to
rave reviews as the lead in Andrea
Arnold's "American Honey," she is set to star in the
eagerly-anticipated "Hellboy" as well as four other films in
2018.
- Clementine Creevy founded
the upcoming rock band, Cherry Glazerr, in her bedroom at age 15.
Wildly complex and unapologetically loud, the L.A.-based band's
songs offer a unique and sharply-humored point of view on the
world.
- Gianni Lee is a
Los Angeles-based visual artist
and musician, who started gaining popularity through the viral
success of various mixtape series he curated. The tapes garnered
the attention of the media and art fans alike. Gianni's progressive
approach to art allows him to blend multiple genres to craft his
own unique images and sounds.
- Zackery Michael is a
photographer who lives a life of adventure with his model
girlfriend Lola McDonnell, who also
stars in the Fall/Winter 2018 UGG® Collective. Zackery frequently
photographs his life and friends as he travels the road in
California.
- Lola McDonnell is a free
spirit whose wild heart leads her on many sun-dappled adventures
across the world. Her warmth, energy and spontaneity embody the
California lifestyle.
- Daniel Hivner is a
California-bred skateboarder,
surfer and snowboarder who thrives off of the freedom and
exhilaration of life. His high-spirited optimism brings him on
never-ending adventures across mountains and sunny beach-city
streets.
The UGG® brand continues to celebrate its unique culture in its
Autumn/Winter 2018 campaign through the UGG® Collective in iconic
California places. For their new
campaign, UGG® and the cast traveled across the state, finding
locations in Manhattan Beach,
Tahoe and the Hollywood Hills—places that perfectly represent the
culture of the brand and California alike.
The brand campaign was shot by photographer Frederic Auerbach and videographer
Alexander Ingham Brooke and
produced by 3 Star Productions under the creative direction
of Jessica Wells. The
campaign stills and videos will live globally in digital, print and
UGG® store window displays.
Brand Campaign High-Resolution
Images
Photos courtesy of UGG®
Launch Event High-Resolution Images
Photography Credit:
Rachel
Murray/Getty Images®
About the UGG® brand
Founded in 1978 by an Australian surfer on the coast of
California, UGG® is a global
lifestyle brand renowned for its iconic Classic boot. First worn by
Hollywood royalty, fashion editors
and then the world, UGG® designs and retails footwear, apparel,
accessories and homewares with an uncompromising attitude toward
quality and craftsmanship. Delivering more than $1 billion in annual sales, UGG® partners with
the best retailers globally and owns over 130 concept and outlet
stores worldwide in key markets including New York, San
Francisco, Los Angeles,
Paris, London, Tokyo, Shanghai and Beijing. For more information, please visit
www.ugg.com. @UGG @UGGforMen
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SOURCE UGG