STAMFORD, Conn., July 17, 2017 /PRNewswire/ -- Philips
Sonicare continues its mission to improve lives through meaningful
innovation with the launch of its best ever power toothbrush:
DiamondClean Smart. This new toothbrush provides a complete oral
care solution for a healthier mouth by removing up to 10 times more
plaque than a manual toothbrush1, while improving gum
health up to seven times in just two weeks2. Bringing
together the latest in Philips Sonicare innovation and performance,
DiamondClean Smart provides exceptional results with new, high
performance brush heads, personalized coaching and guidance from
smart sensor technology, and an intuitive brushing experience,
leaving users feeling confident that they are taking outstanding
care of their mouth, teeth and gums3.
Philips Sonicare DiamondClean Smart not only helps users achieve
personalized oral health goals – from plaque removal and gum
health, to stain removal and fresh breath – but by connecting
seamlessly to the Philips Sonicare app, it provides users with
real-time feedback and personalized coaching on their brushing
routines for a complete clean. The Philips Sonicare app also keeps
track of user behavior over time, delivering 100%
coverage4 for each brushing session, so users can
understand their progress in-between visits to their dental
professional.
"Philips is committed to developing products that have a
positive impact on people's lives. Through our research we know
that consumers want to achieve their healthiest smile, but don't
often know how they are doing in between visits to their dental
professional," said Alexander
Harris, Senior Marketing Director, Philips Oral Healthcare.
"We developed Philips Sonicare DiamondClean Smart while working
closely with dental professionals to eliminate the guesswork from
tooth brushing. Backed by our most recent research and insights, we
are able to provide users with data and knowledge that will help
them achieve a complete clean, every time."
A key new feature of Philips Sonicare DiamondClean Smart is the
intuitive brush head system with Smart Brush Head Recognition
technology. Each of the four new brush heads includes a built-in
microchip that automatically syncs to the brush head with sensors
located in the handle that feature optimal cleaning modes and
intensity settings for a bespoke cleaning experience. The brush
head performance monitor even provides personalized feedback on
when to change the brush head for peak performance.
The four new brush heads include:
- Premium Plaque Control: Results in four times better
surface contact and removes up to ten times more plaque in hard to
reach places5
- Premium Gum Care: Designed to reach the back of the
mouth, achieving up to seven times healthier gums in just two
weeks6
- Premium White: Densely-packed stain removal bristles
whiten and polish teeth for 100% more stain removal in just three
days7
- TongueCare+: For long-lasting fresh breath
The Philips Sonicare DiamondClean Smart helps you get a clear
picture of your brushing habits by using three new smart brushing
sensors located in the handle to send data from the toothbrush to
the Philips Sonicare app using Bluetooth® wireless technology.
These smart sensors include one for Scrubbing to track motion, one
to guide on the correct Pressure and another to track the Location
of the brush head to never miss a zone. In addition to the
information captured by the sensors, users are able to track how
well they are brushing each day, set goals and focus on trouble
spots, plus share their results with their dental
practitioners.
The sensors also provide visual cues to the user through the
brush handle. If too much pressure is being applied while
brushing, the light ring on the end of the handle will flash. This
acts as a gentle reminder to ease off the pressure and let the
brush head do the work. Also, the smart brush head performance
monitor tracks the brush head's effectiveness based on actual
brushing time and pressure. Simply replace the brush head when
the icon on the handle lights up.
Aside from a personalized oral care experience, DiamondClean
Smart makes charging the toothbrush easy and stylish. The glass
charger – which doubles as a rinsing glass – instantly charges once
the toothbrush is placed inside of it. A deluxe travel case
also acts as a charger via a USB port. One full charge, either by
glass or by case, allows for up to two weeks of regular use.
Philips Sonicare DiamondClean Smart is available on Philips.com
and Amazon.com, as well as major retailers, in four colors – white,
black, pink and sliver – starting at the recommended retail price
of $229. Models with additional brush
heads and accessories, plus a new Lunar Blue color option are
available for $269 and $329. The Philips Sonicare app is free to
download and available on iOS and Android devices in the Apple and
Google Play app stores.
Visit philips.com/sonicare for more details.
Bluetooth®:
The Bluetooth® word
mark and logos are registered trademarks owned by Bluetooth SIG,
Inc. and any use of such marks my Philips is under license. Other
trademarks and trade names are those of their respective
owners.
About Royal
Philips
Royal Philips
(NYSE: PHG, AEX: PHIA) is a leading health technology company
focused on improving people's health and enabling better outcomes
across the health continuum from healthy living and prevention, to
diagnosis, treatment and home care. Philips leverages advanced
technology and deep clinical and consumer insights to deliver
integrated solutions. Headquartered in the Netherlands, the company is a leader in
diagnostic imaging, image-guided therapy, patient monitoring and
health informatics, as well as in consumer health and home care.
Philips' health technology portfolio generated 2016 sales of
EUR 17.4 billion and employs
approximately 70,000 employees with sales and services in more than
100 countries. News about Philips can be found at
www.philips.com/newscenter.
3 MAH-14-0173
2 MAH-16-0188
3 Philips data on file 2017
4 Philips data on file 2017
5 Compared to a DiamondClean brush head and versus a manual
toothbrush. Philips data on file 2017
6 If used in gum care mode and versus a manual toothbrush.
Philips data on file 2017
7 If used in white+ Mode vs a manual tooth brush using a leading
Whitening toothpaste. Philips data on file 2017
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SOURCE Philips Sonicare