LAS VEGAS, March 24, 2018 /PRNewswire/ --
automotiveMastermind (Mastermind), the leading predictive analytics
and marketing automation solutions for dealerships and
manufacturers, announced the launch of its conquestMastermind
marketing solution today at the National Automobile Dealers
Association (NADA) show, taking place through Sunday, March 25, 2018 in Las Vegas.
automotiveMastermind is a business unit of global business
information provider IHS Markit (Nasdaq: INFO). This is the first
conquest-oriented solution based on the integration of Polk
Predictive Audiences from IHS Markit, derived from the automotive
industry's most comprehensive, accurate, and timely sources of
market, vehicle, and transaction data. conquestMastermind enables
dealers to target, engage and win conquest customers like never
before.
With an integrated suite of software and services, including
Mastermind's award-winning behavior prediction technology and
personalized one-on-one marketing campaigns, as well as
comprehensive reporting and analytics, conquestMastermind gives
dealers access to one of the most highly-targeted conquest
solutions in the industry today, one that will give dealers a
distinct advantage over local competitors.
"conquestMastermind leverages modeled data by targeting the
exact customers who don't currently have a sales relationship with
a dealer, are in that dealer's area of influence, and are ready to
buy - it's that simple," said Johannes
Gnauck, Founder and Co-CEO of automotiveMastermind. "Dealers
can then see which customers were targeted, why they were targeted
and how to contact them with an offer that meets their specific
needs. All of this provides awareness and transparency to the
customer which helps build better relationships and therefore,
sales, by converting previously unknown customers into retention
customers."
"Polk Predictive Audiences from IHS Markit are the driving force
behind the quality selection of customers to target," said
Marco Schnabl, Founder and Co-CEO of
automotiveMastermind. "The audience data is then integrated into
Mastermind's proven proprietary algorithm. All targeted customers
are shown in the intuitive dashboard, and all actions are captured
and displayed, along with contact information and then assigned
Behavior Prediction Score (BPS) - a ranking between 0
and 100, which indicates how likely that customer is to purchase a
vehicle. The combination of all this activity streamlines the sales
process for dealer partners and for their customers. This is what
differentiates Mastermind from other conquest solutions and what
makes it revolutionary in the market."
conquestMastermind provides an end-to-end personalized sales and
marketing solution with monthly touchpoints that follow the
customer along their purchase journey.
About automotiveMastermind
Founded in 2012,
automotiveMastermind, a business unit of IHS Markit (Nasdaq: INFO),
is the leading provider of predictive analytics and marketing
automation technology for the automotive industry. The company's
cloud-based platform helps dealers precisely predict
automobile-buying behavior and automates the creation of
micro-targeted consumer communications, leading to proven higher
sales and more consistent customer retention. automotiveMastermind
currently works with close to 1,200 dealer partners. Headquartered
in New York City and San Francisco, automotiveMastermind has now
tripled its employee count in the last year. For more information,
visit automotivemastermind.com or follow the company on
Twitter @autoMastermind. Based in London, IHS Markit is a world leader in
critical information, analytics and solutions.
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SOURCE automotiveMastermind