Viacom Strikes Wide-Ranging Mobile Streaming Deal with Telefónica across Latin America
February 05 2018 - 10:00AM
Business Wire
For the first time, MTV, Nickelodeon, Nick
Jr., Comedy Central and Paramount Channel will be available for
mobile and broadband subscribers on the Movistar Play
platform
Viacom has announced it has closed a deal with Telefónica to
make a wide range of its TV channels and content available for
streaming by subscribers of the Movistar Play platform in Latin
America.
Under the terms of the agreement, the first of its kind to be
closed by Telefónica for its mobile and broadband subscribers,
Movistar Play will carry live feeds of MTV, Nickelodeon, Nick Jr.,
Comedy Central and Paramount Channel TV channels in the region
beginning in the first semester of 2018.
A selection of Viacom’s mobile streaming apps – MTV Play,
Nickelodeon Play, Comedy Central Play and Noggin – will also be
available to Movistar Play subscribers, together with a broad range
of content from the company’s brands that will be accessible on an
on-demand basis through the platform.
This extends an existing carriage deal for VIMN’s linear
channels and VOD content already available on Telefónica’s pay TV
services throughout the region.
Rita Herring, Senior Vice President, Content Distribution, who
brokered the deal on behalf of Viacom’s Americas division,
commented: “Mobile streaming is growing in popularity across Latin
America – to stay in touch with our young audiences we need our
brands and content to be everywhere they are. We are very happy to
extend our deal with Telefónica and add our channels, our content
and our mobile products to their successful mobile TV offer through
Movistar Play.”
Paula Figueroa, Director of Telefónica’s LatAm Video Unit, added
“this new deal with Viacom will allow us to add its content to the
selection of live channels available on Movistar Play, particularly
Nickelodeon, MTV, Paramount and Comedy Central. As such, Movistar
Play continues developing its offer of unmatchable content, which
brings the best combination of high quality on-demand content with
the best live programming to all screens in the region.”
The deal represents a global first for Viacom – the first deal
of this kind struck directly with a mobile carrier to carry all its
international flagship TV channels, as well as a selection of its
mobile streaming apps and its VOD content.
About VIMN Americas:
Viacom International Media Networks Americas, a unit of Viacom
Inc. (NASDAQ: VIAB, VIA), owns and operates the company’s portfolio
of entertainment brands, which include MTV, Nickelodeon, Nick Jr.,
Comedy Central, Paramount Channel, VH1, Telefe and their respective
properties in Latin America (including Brazil). Additionally, the
portfolio includes Tr3 in the US, which targets a broad US Hispanic
audience, and VIMN’s programming partnerships in Canada with Corus
Entertainment for Nickelodeon and Bell Media for MTV and Comedy
Central. VIMN Americas also holds a majority stake in Porta dos
Fundos, one of the main comedy content creators in Brazil. The
company’s multiplatform business includes the mobile apps MTV Play,
Nick Play, Comedy Central Play, Mi Telefe and Telefe Noticias;
on-demand products, Nick First and My Nick Jr., and the SVOD
product, Noggin, in addition to multiple web sites.
About Telefónica:
Telefónica is one of the largest telecommunications companies in
the world by market capitalization and number of customers with a
comprehensive offering and quality of connectivity that is
delivered over world class fixed, mobile and broadband networks. As
a growing company it prides itself on providing a differential
experience based both on its corporate values and a public position
that defends customer interests. Present in 20 countries and with
almost 344 million accesses around the world. Telefónica has a
strong presence in Spain, Europe and Latin America, where the
company focuses an important part of its growth strategy.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20180205005537/en/
VIMN Americas:Claudia Franklin,
+1-305-938-4949claudia.franklin@vimn.com
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