SECAUCUS, N.J., May 16, 2018 /PRNewswire/ -- The Vitamin Shoppe
(NYSE:VSI), an omni-channel specialty retailer of nutritional
products announced today that it is the exclusive distributer of
ioWHEY PROTEIN™ by PERFORMIX. The revolutionary protein powder is
unlike anything on the market, providing 36% increased absorption,
reduced stomach discomfort post-consumption, and unrivaled taste.
The improved bioavailability of the ioProtein® technology sourced
for PERFORMIX ioWHEY PROTEIN™ allows the consumer to realize the
same benefits from a 22g serving as they would from 30g serving of
a standard protein supplement.
"As a company committed to bringing only the best and most
innovative solutions to our customers, we are excited to be the
first and only retailer to offer ioWHEY PROTEIN™," says
Dave Mock, Executive Vice President
and Chief Merchandising and Marketing Officer at The Vitamin
Shoppe. "PERFORMIX continues to revolutionize the sports nutrition
category with tried and true formulas and ioWHEY PROTEIN™ is no
exception."
ioWHEY PROTEIN™ is made with io™ , which stands for Ingredient
Optimized®, a process that naturally modifies the molecular
structure of ingredients. Clinical studies show that through this
patent-pending process results yield increased efficacy, proving
less is actually more with ioWHEY PROTEIN™.
"Our mission is to pioneer disruptive innovations that will
bring the category, our consumers, and our retail partners
forward," explains Matt Hesse, CEO
of PERFORMIX™ and Expert for The Vitamin Shoppe Wellness Council.
"ioWHEY PROTEIN™ is the first truly mass application of the
revolutionary Ingredient Optimized® (io™) technology. io™ allows us
to provide a protein that not only promises clinically-backed
superior absorption and digestion, but also delivers a delicious
protein with almost "too good to be true" macros. The Vitamin
Shoppe is widely known to be the specialty leader in protein
assortment and selection, and we are excited to offer their unique
and well-informed customer base the first look at the
disruptive io™ technology through ioWHEY PROTEIN™."
PERFORMIX ioWHEY PROTEIN™ is available in three flavors;
Chocolate Brownie, Vanilla Ice Cream and Fruity Cereal, and are
available only at The Vitamin Shoppe and vitaminshoppe.com.
About the Vitamin Shoppe, Inc. (NYSE:VSI)
The Vitamin Shoppe is an omni-channel, specialty retailer and
wellness lifestyle company based in Secaucus, New Jersey. In its stores and
on its website, the Company carries a comprehensive assortment of
nutritional solutions including: vitamins, minerals, specialty
supplements, herbs, sports nutrition, homeopathic remedies, green
living products, and natural beauty aids. In addition to
offering products from approximately 1,000 national brands, the
Vitamin Shoppe also carries products under The Vitamin
Shoppe®, BodyTech®, True Athlete®,
MyTrition®, plnt®, ProBioCare®,
and Next Step® brands. The Vitamin Shoppe conducts
business through more than 775 company-operated retail stores under
The Vitamin Shoppe and Super Supplements retail banners, and
through its website, www.vitaminshoppe.com.
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SOURCE The Vitamin Shoppe