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McAfee and Intel today announced their commitment to lead in delivering
innovative security solutions aimed at protecting a consumer’s entire
digital life, reflecting the broad adoption and usage of personal
devices. Together with Intel, McAfee is redefining the consumer security
experience with a focus on safeguarding consumer devices, securing
personal data and protecting identities online. This user-centric
approach will deliver a comprehensive and valuable service offering that
helps meet the evolving needs of consumers as they enjoy their digital
lives, anywhere, from any device. The first of these personalized
security offerings from McAfee is available in beta to partners, with a
consumer version of the product available mid-year 2013.
The explosion in connected devices and the availability of online
content and services has consumers spending more of their lives online.
Always-connected consumers who are shopping, banking, and sharing
information online have an unprecedented amount of their personal and
financial information at risk to increasingly sophisticated attacks and
scams. Because of these new usages and the resulting distribution of
personal information, a more comprehensive approach to security is
required to protect consumers.
A New Approach for a New Computing Paradigm
“As consumers live their lives online and use two, three, or more
different types of devices to accommodate their online lifestyles, their
needs are evolving,” said Gary Davis, vice president of consumer
marketing for McAfee. “Given this paradigm shift, McAfee is relentlessly
focused on keeping consumers’ online lives safe so every user can fully
explore the possibilities of today’s digital age. It is no longer good
enough to just protect a device from a particular piece of malware;
instead we need to protect what a consumer does online no matter the
device or where it is used.”
Key attributes of consumer-centric online security and safety include:
Safeguarding Devices: Comprehensive protection for PCs and
Macs, along with mobile devices, such as smartphones and tablets.
Increased security services will be available “cross-device” and in
the cloud, enabling for consumers to utilize capabilities from any
device at any time.
Identity Protection: A user-centric approach to security
incorporates solutions to protect identity and personal information
from theft and misuse so that consumers can have confidence their
identity remains safe and trusted. Plus, safe access destinations and
services on the Internet.
Personal Data Security: Simplified security technologies that
ensure personal data remains personal, whether it’s stored on a device
or stored in the cloud.
“Security is an essential component of any computing experience,” said
Don Harbert, general manager, Security Software and Services Division at
Intel. “Bringing technologies and innovations from McAfee and Intel
together allows us to further strengthen our leadership in protecting
and enhancing the digital lives of consumers.”
Exclusive Beta Available to Consumer Partners
At CES, McAfee partners will be given demonstrations of the consumer
benefits of the new personalized security solutions and the value they
will add to consumers digital lives. Invite-only demonstration will take
place at McAfee Central located inside the Delmonico Steakhouse in the
For more information on personalized consumer security visit www.mcafee.com
McAfee, a wholly owned subsidiary of Intel Corporation (NASDAQ:INTC),
empowers businesses, the public sector, and home users to safely
experience the benefits of the Internet. The company delivers proactive
and proven security solutions and services for systems, networks, and
mobile devices around the world. With its Security Connected strategy,
innovative approach to hardware-enhanced security, and unique Global
Threat Intelligence network, McAfee is relentlessly focused on keeping
its customers safe. http://www.mcafee.com
Note: McAfee is a trademark or registered trademark of McAfee, Inc.
in the United States and other countries. Other names and brands may be
claimed as the property of others.