Jack Ma-Backed YF Capital Invested in China's Largest Offline Data Platform-ZMT
November 17 2017 - 10:52PM
Business Wire
Beijing Zmeng Network Technology Co.,Ltd. (ZMT), China's largest
offline data service platform, has recently announced that it
completed series B+ round financing worth 180 million yuan (US$
27.1 million). YF Capital, founded by Alibaba chairman Jack Ma, led
in Series B+ round financing, followed by IDG Capital Partners and
Kinzon Capital. To date ZMT has raised 300 million yuan (US$ 45.2
million) in Series B found financing. According to Guang Yuhao,
founder and CEO of ZMT, ZMT will focus on "offline data
capitalization" after Series B round financing to further promote
the upgrading of China's traditional retail industry, sharing
economy and other new business types.
ZMT has been favored by a number of institutional investors.
Investors in the previous rounds of financing include Fosun and IDG
Capital Partners.
Just as Google Analytics analyzes consumers' online data, ZMT
helps enterprises acquire offline data through smart hardware and
integrate offline data with online data, thereby looking into
consumer needs, strengthening management, optimizing services and
upgrading marketing. China's traditional retail industry does not
know how to acquire and apply mass offline consumer data. ZMT can
offer retail enterprises all-round support in data acquisition,
synthesis and application, and help them capitalize offline data,
thus boosting their competitive advantage in the fast-growing
Chinese market. International companies promoting retail industry
development through offline data like Euclid and RetailNext are
also acquiring offline data through new-generation sensor network
and operating on this basis. To promote their advertising business,
international giants, such as Google and Facebook, are also working
on offline data.
Over the past four years since its founding in 2013, ZMT has
focused on the continuous accumulation and value exploration of
offline data, established China's largest offline data system,
created more than 2 million offline application scenarios, and
developed more than 1 million business partners in more than 300
cities. ZMT's offline data capitalization practice application
solutions have covered tens of vertical fields including life
service, automobile, real estate, education, health, finance and
tourism, gaining high recognition from the market. Now ZMT's
monthly business revenues are up 200 percent year on year and up 20
percent month on month. ZMT is expected to achieve annual business
revenues of hundreds of millions yuan in 2017.
The datamation rate of offline consumer behavior is only 7
percent in China, showing that the Chinese data market is the
biggest ever. As China's largest offline data service platform, ZMT
can increase the rate to 70-80 percent and the figure will continue
to grow. According to the lead investor YF Capital, ZMT is one of
the few big data enterprises that can achieve high revenues and
profits. It has connected the three links (acquisition, processing
and application) of data to build a closed-loop chain, and enjoys
prominent advantages of the three links.
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In China:Beijing Zmeng Network Technology Co.,LtdXiangning Wang,
+8613581993472wangxiangning@zmeng123.comWebsite: www.zmeng.cc