PLANO, Texas, July 17, 2018 /PRNewswire/ -- This summer,
Doritos Blaze and Busta Rhymes have
fans spitting fire in more ways than one. With "Blaze The Beat,"
Doritos and Busta are searching for the newest hip-hop star to
share the stage with a major headliner at a music festival later
this summer, and potentially open doors on a new career. Oh, and
the grand prize winner will take home a cool $50,000.
Earlier this year, Doritos blazed onto the hip-hop scene with a
Super Bowl LII commercial featuring an epic rap battle with legends
including Busta. Adding a new chapter to this #spitfire story,
Doritos has collaborated with Busta to give a platform to aspiring
hip-hop artists, with Busta serving as a coach and mentor to impart
his wisdom as one of the fastest-rapping legends in the game. To
kick it all off, Busta, producer Terrace Martin and All Def Music
joined forces to create the Doritos "Blaze Beat": the first-ever
hip-hop track made entirely from heat- and spice-inspired items
(e.g. cooking torch, hot sauce, Doritos Blaze, etc.).
Now, Doritos and Busta are looking for YOU to spit the
lyrics.
"Everyone in the country saw the Doritos Blaze Super Bowl
commercial a few months ago," said Busta
Rhymes, who starred in the spot with his lightning-fast
lyrics from the hit song "Look at me Now." "Now I'm looking to pass
the torch to the next generation of lyricists and give them a
platform to showcase the fire they can spit. Can they handle it —
can they top the heat I've been bringing for decades? All we know
for sure is that the Doritos #BlazeStage will be on fire later this
summer!"
Starting today, fans can submit their own original lyrics over
the Blaze Beat at doritosblazethebeat.com and also view who has the
hottest tracks. After submissions close on August 17, Busta and team will select five
finalists to share the stage with a major headliner at the official
Life is Beautiful Music & Art Festival pre-party in
Las Vegas on Thursday, September 20, 2018, on the most fire
stage imaginable — the Doritos #BlazeStage. From there, Busta and
team will choose one winner who will be crowned the Blaze the Beat
champion with a $50,000 grand prize.
The annual 3-day festival, now in its sixth year, has attracted
some of the world's biggest names in music.
"The Blaze the Beat program continues Doritos' long history in
music, with epic stages and performances throughout the years at
major events like South by Southwest and E3," said Rachel Ferdinando, vice president of marketing,
Frito-Lay North America. "Now we're
really looking to give back to the music community and create
meaningful opportunities for aspiring musicians. Our goal is for
Blaze the Beat to open doors for hip-hop artists who wouldn't
otherwise get a legitimate chance for a major breakthrough."
For more information and full rules about the contest, visit
Doritos.com.
About Doritos
Doritos believes there's boldness in
everyone. We champion those who are true to themselves, who live
life fully engaged and take bold action by stepping outside of
their comfort zone and pushing the limits. Doritos is one of the
many brands that makes up Frito-Lay North
America, the $14 billion
convenient foods business unit of PepsiCo (NYSE: PEP), which is
headquartered in Purchase, NY.
Learn more about Frito-Lay at the corporate website,
http://www.fritolay.com/, the Snack Chat
blog, http://www.snacks.com/ and on Twitter at
http://www.twitter.com/fritolay.
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo
generated more than $63
billion in net revenue in 2017, driven by a complementary food
and beverage portfolio that includes Frito-Lay, Gatorade,
Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio
includes a wide range of enjoyable foods and beverages, including
22 brands that generate more than $1 billion each in
estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our
fundamental belief that the success of our company is inextricably
linked to the sustainability of the world around us. We believe
that continuously improving the products we sell, operating
responsibly to protect our planet and empowering people around the
world enable PepsiCo to run a successful global company that
creates long-term value for society and our shareholders. For more
information, visit www.pepsico.com.
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SOURCE PepsiCo