LAS VEGAS, Jan. 8, 2018 /PRNewswire/ -- Aflac, the
leader in voluntary insurance sales at the worksite in the United States, today unveiled a "smart"
robotic companion for children who have cancers, called My
Special Aflac Duck. The company unveiled the new high-tech
invention at the 2018 Consumer Electronics Show (CES) in
Las Vegas. The social robot has
already been recognized as the winner of the prestigious Tech for a
Better World Innovation Award at CES 2018. This caring companion
reflects Aflac's history as a pioneer in cancer insurance and the
company's belief that children need more than medicine to help cope
with the disease.
"For 22 years, Aflac, our employees and our independent sales
agents have demonstrated a commitment to help families facing
childhood cancer, including contributing more than $120 million to this cause," Aflac Chairman and
CEO Dan Amos said. "We are taking
this commitment to a new level, lending our iconic Aflac Duck to this mission in an innovative way
like we have never done before. Our goal is to put a My Special
Aflac Duck in the hands of the nearly 16,000 children in the
U.S. who are newly diagnosed with cancers each year, free of
charge, so that no child ever has to face cancer alone."
My Special Aflac Duck, part of Aflac's ongoing Aflac
Childhood Cancer Campaign and developed by Sproutel, features
naturalistic movements and joyful play to help distract children
coping with cancer. With four patents pending and a year of
child-centered research behind it, My Special Aflac Duck is
a smart comforting companion that helps children feel less alone by
using interactive technology during their cancer treatment. A
compatible web-based app enables children to mirror their care
routines, including medical play, feeding and bathing via
augmented-reality. The smart companion emulates young patients'
moods, endures the same often-painful therapies, and dances, quacks
and nuzzles to help comfort children when they need it most.
"On average, childhood cancer treatment lasts more than 1,000
days, and we thought there must be something we can do to help
alleviate some of the burden," said Aaron
J. Horowitz, CEO and co-founder of Sproutel, developers of
Jerry the Bear, a successful interactive companion that helps kids
with diabetes manage their health. "So we designed My Special
Aflac Duck to help provide comfort and joy through engaging
play. Most importantly, we want to empower children by giving them
a friend who can help them express their emotions. We are excited
to work with Aflac, whose commitment to children with cancer has
been incredibly inspiring."
In early 2018, Aflac and Sproutel will begin delivering the My
Special Aflac Duck to children at the Aflac Cancer and Blood
Disorders Center of Children's Healthcare of Atlanta for further testing. The smart
companion is expected to be available to children with cancer
nationwide in winter 2018-2019.
"For the first time in brand history, Aflac is allowing its
beloved icon to come to life through innovative technology focusing
on comforting kids, while leading a social movement around
childhood cancers," Kathelen Amos,
president of The Aflac Foundation, Inc. said. "We know that cancer
is too big for any one company or organization to address alone, so
with the introduction of My Special Aflac Duck, we hope the
Aflac Duck's popularity will help inspire more people to get
involved and advance this cause."
To see videos of My Special Aflac Duck in action and to
learn more, please visit AflacChildhoodCancer.org.
About Aflac
When a policyholder gets sick or hurt,
Aflac pays cash benefits fast. For more than six decades, Aflac
insurance policies have given policyholders the opportunity to
focus on recovery, not financial stress. In the United States, Aflac is the leader in
voluntary insurance sales at the worksite. Through its trailblazing
One Day PaySM initiative, Aflac U.S. can receive,
process, approve and disburse payment for eligible claims in one
business day. In Japan, Aflac is
the leading provider of medical and cancer insurance and insures 1
in 4 households. Aflac insurance products help provide protection
to more than 50 million people worldwide. For 11 consecutive years,
Ethisphere has recognized Aflac as one of the World's Most Ethical
Companies. In 2017, Fortune magazine recognized Aflac as one of the
100 Best Companies to Work for in America for the 19th consecutive
year and in 2017 included Aflac on its list of Most Admired
Companies for the 16th time. Aflac Incorporated is a Fortune 500
company listed on the New York Stock Exchange under the symbol AFL.
To find out more about Aflac and One Day PaySM, visit
aflac.com or aflac.com/espanol.
About Sproutel
Sproutel is a research and development
workshop, focused on making health care playful. Using a
proprietary, patient-centered and empathy-driven design process,
Sproutel collaborates hand in hand with end users and a network of
medical experts to create award-winning innovations like My
Special Aflac Duck and Jerry the Bear. Jerry is an interactive
companion for children living with Type 1 diabetes created in part
with funding from the National Institutes of Health. Companies and
nonprofits partner with Sproutel to develop new products and gain
patient-centered insights to commercialize existing research. To
find out more about Sproutel, visit sproutel.com.
About CES Innovation Awards
The prestigious CES
Innovation Awards are sponsored by the Consumer Technology
Association (CTA)™, the owner and producer of the CES exhibition.
Since 1976, CES Innovation Awards have recognized outstanding
achievements in product design and engineering in cutting-edge
consumer electronics products, now across 28 product
categories.
Media contact – Jon
Sullivan, 706.763.4813 or jsullivan@aflac.com
Aflac analyst and investor contact – David A. Young, 706.596.3264 or 800.235.2667,
FAX 706.324.6330, or dyoung@aflac.com
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SOURCE Aflac