LAS VEGAS, April 23, 2018 /PRNewswire/ -- SUITEWORLD18
- To help marketers increase consumer engagement and revenue,
Oracle Bronto, a leading cloud-based email marketing vendor to the
Internet Retailer Top 1000, today launched an innovative new
product recommendation solution. Integrated within the Bronto
Marketing Platform, Recommendations Web enables commerce marketers
to leverage a combination of custom business rules and predictive
models to automate dynamic, personalized product recommendations
for ecommerce websites, without the need for extensive technical
support.
"Seeing what the recommendations tool has done for our emails, I
cannot wait to get Recommendations Web live," said Matt Grimm, director of ecommerce at RST Brands,
a manufacturer of premium outdoor furniture. "Having a tool like
this live on our NetSuite SuiteCommerce site will change how we
interact with our site visitors. The Bronto team has put great
thought into how this solution works, and we couldn't be more
excited to launch it."
Consumers increasingly expect a personalized and relevant
shopping experience whenever and however they interact with a
brand. To help commerce marketers meet these rapidly changing
expectations and maximize conversion and engagement,
Recommendations Web makes it easy to provide a seamless transition
from email to the web by ensuring consistent branding and
appearance of product recommendations across channels - all while
helping to guide customers down the path to purchase with tailored
recommendations. The user-friendly solution enables marketers to
quickly and easily create business rules and personalize content to
maximize conversion and engagement.
"Recommendations Web is game-changing for our customers," said
Bronto General Manager, George
Moser. "Our goal has always been to help merchants maximize
engagement and drive revenue by elevating the omnichannel shopping
experience. The launch of Recommendations Web is another example of
how we're helping our customers stay ahead of increasing
expectations and achieve their business goals."
Recommendations Web is part of the Bronto Marketing Platform, a
sophisticated marketing automation platform that powers
personalized multichannel content to generate higher shopper
engagement to maximize revenue opportunities. An extension of
Bronto's recommendations offerings for email, Recommendation Web
empowers marketers to easily and quickly add dynamic, personalized
product recommendations anywhere on their ecommerce website.
Unlike other marketing automation platforms that offer
integrated web recommendations, the Bronto Marketing Platform makes
it quick and easy for marketers to select the predictive rules or
customize the display layout. Third-party providers often also
require marketers to add custom code to every page where the
recommendations appear. With Recommendations Web, the same set of
recommendations can be used on multiple pages, minimizing the need
to update or implement custom code when recommendations rules or
designs change.
Recommendations Web is available now as an extension of Bronto's
email recommendations solutions.
About Oracle Bronto
Oracle Bronto arms high-growth
retailers with sophisticated marketing automation to maximize
revenue opportunities. The Bronto Marketing Platform powers
personalized multichannel content that generates the higher
engagement needed for retail success. Keenly focused on the
commerce marketer, Bronto continues its longstanding
tradition as a leading email marketing provider to the
global Internet Retailer Top 1000 and boasts a client roster of
leading brands, including Rebecca
Minkoff, Timex, Lucky Brand, Theory, Brooks, Ashley
Homestore and Christopher & Banks. For more information visit
bronto.com or follow Bronto's blog, Facebook page and @Bronto
Twitter handle for real-time updates.
About Oracle
The Oracle Cloud offers complete SaaS application suites for ERP,
HCM and CX, plus best-in-class database Platform as a Service
(PaaS) and Infrastructure as a Service (IaaS) from data
centers throughout the Americas, Europe and Asia. For more information about Oracle
(NYSE:ORCL), please visit us at oracle.com.
Trademarks
Oracle and Java are registered trademarks
of Oracle and/or its affiliates. Other names may be trademarks of
their respective owners.
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SOURCE Oracle NetSuite