GREATER DES MOINES,
Iowa, Feb. 21,
2018 /PRNewswire-USNewswire/ -- A national
ad campaign aimed at attracting talent to Greater Des Moines (DSM) has
launched.
DSM is the fastest-growing city in the Midwest in terms of
population growth, according to the U.S. Census Bureau, and
economic development growth. DSM
has been lauded for its high quality of
life, impressive job opportunities
and cultural amenities.
The Greater Des Moines
Partnership, the region's economic and community
development organization, has launched a data-driven national ad
campaign that will target specific audiences across the country to
get them to consider DSM as their new home to "Live
Life Without Compromise."
The Partnership has produced a series of
videos of residents sharing their personal stories of
what they love about DSM:
- Adam, DSM-based Hollywood storyboard
illustrator.
-
- "Des Moines is the best
place for me because I get to do my dream job and I also get to
have a great family life."
- Megan, Owner of Peace Tree Brewing
Company.
-
- "There are not many female brewery owners and I'm really
proud to be one here in Greater Des
Moines."
- Abby and Cory, two young
professionals investing in homes to pay off student
loans.
-
- "Des Moines truly does
have it all — whether it be your work and your career, or your
involvement in the community or your passions outside of work and
your interests."
- Kimberly, engineer and STEM
nonprofit founder.
-
- "Anyone can make a difference. If you have a desire to
help build a community, there's a place for you. Des Moines' secret: It's a hidden
gem."
- Malay, a roller derby enthusiast
who appears with her wife, Talia.
-
- "Des Moines is all about
acceptance — whether that's cultural diversity, accepting of new
ideas, innovations, creations and ways to do things
better."
To help prospective talent find resources to move to DSM,
The Partnership offers relocation packets
and a job seekers site called
the DSM USA Career
Center.
"This campaign will give people across the nation the
chance to learn more about Greater Des
Moines," said Kristine
Thompson, Director of Marketing at The Partnership. "We have
a great story to share and invite people to learn from our
residents why they have chosen to grow their lives and careers
here."
The campaign will also focus on business recruitment,
working closely with city, county, utility, state and local
economic development officials. Companies looking to expand and
site selectors can learn more about available sites, recent
development projects and other economic development information
at growDSMUSA.com.
About the Greater Des Moines
Partnership
The Greater Des Moines
Partnership is the economic and community development organization
that serves Greater Des Moines
(DSM), Iowa. Together with 23
Affiliate Chambers of Commerce, more than 6,100 Regional Business
Members and more than 320 Investors, The Partnership drives
economic growth with one voice, one mission and as one region.
Through innovation, strategic planning and global collaboration,
The Partnership grows opportunity, helps create jobs and
promotes DSM as the best place to build a business, a
career and a future. Learn more at
DSMpartnership.com.
Contact:
Sam Hoyle
shoyle@DSMpartnership.com
(515) 286-4919
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SOURCE Greater Des Moines Partnership