Intel and SMS Audio to Supercharge Fitness Wearables
August 14 2014 - 7:30PM
Business Wire
Biometric Headphones Will Optimize Workouts
for Ultra-marathoners, Aspirational Exercisers and Everyone in
Between
SMS Audio LLC (www.SMSAudio.com), a premier audio headphone and
accessories brand from Curtis “50 Cent” Jackson, together with
Intel Corporation announced a collaboration to develop the first
heart-pounding personal audio system converging lifestyle and
technology innovation for an exceptional fitness experience. The
SMS Audio BioSport In-Ear Headphones powered by Intel will bring
smart exercise capabilities to athletes of all levels later this
year.
SMS Audio BioSport In-Ear Headphones
powered by Intel - Blue (Photo: Business Wire)
With today’s announcement, Intel and SMS Audio are merging
lifestyle requirements with technology innovation to enhance the
fitness experience. The SMS Audio BioSport In-Ear Headphones
powered by Intel will extend the recently launched SMS Audio Sport
Collection and harness advanced technology features to deliver
high-quality audio while gathering actionable data on fitness
progress.
A global audio headphone and accessories brand, SMS Audio is
dedicated to improving the way people around the world experience
music by combining technology, function and style to bring a
high-quality sound, comfort and fashion to every product. Intel and
SMS Audio have partnered to fuse fitness with technology by
combining the latest in fitness-monitoring biometric technology
with high-quality audio and style.
“The wearable technology collaboration between SMS Audio and
Intel elevates our capability to bring smart exercise to
consumers,” said Brian M. Nohe, president of SMS Audio. “With the
introduction of the SMS Audio BioSport In-Ear Headphones powered by
Intel, we’re now the first to provide this level of integrated,
seamless and helpful biometric information to inspire customers to
advance their fitness experiences.”
“Intel is focused on driving innovation in the wearable
technology segment by partnering with lifestyle brands like SMS
Audio that complement our technology and design expertise,” said
Michael Bell, corporate vice president and general manager of the
New Devices Group at Intel. “With SMS Audio, we will bring smart
headphones to market that eliminate the inconvenience of add-on
devices with an integrated, one-device fitness accessory offering
high-end style and premier sound quality for an exceptional fitness
experience. This is a prime example of Intel driving innovation in
wearable devices while being a forerunner in merging lifestyle and
technology.”
SMS Audio BioSport In-Ear Headphones Product
Highlights:
The SMS Audio BioSport In-Ear Headphones powered by Intel will
deliver an exceptional experience while working out without
sacrificing audio quality for those who demand more from life and
more from music. The headphones will integrate biometric sensors in
a custom heart rate monitor in-ear headphone to empower athletes to
collect fitness data and achieve peak physical performance. A
patented ear-hook design ensures a comfortable fit while an
energy-harvesting audio jack removes the need for extra batteries
or chargers.
- Fusing Fitness with Technology:
A built-in optical sensor that continuously measures heart rate
during intense exercise, states of relaxation and every moment in
between - while dynamically removing noise signals caused by body
motion and ambient light.
- One-Device Workout Accessory for
Ultimate Comfort: A jointly developed heart rate monitor in-ear
headphone will put an end to the less convenient, less comfortable
chest strap-style monitor while delivering reliable and consistent
heart rate monitoring to enable peak performance and progress
tracking.
- Tuned-in Fitness: Listen to
music as a way to stay motivated and reach optimal levels of
fitness while gathering useful data about the user’s health.
- No Batteries or Charging
Required: Eliminate the need to charge the headphones with a
3.5 mm gold-plated audio jack that powers the biometric monitoring
capabilities so users have the freedom of on-the-go power.
- Sweat and Water Resistant: No
need to worry about working out too hard or in the rain – the SMS
Audio BioSport In-Ear Headphones are IPX4 rated for protection
against sweat and resistance to water.
- Sync with RunKeeper: To help
track your heart rate, pace, distance, elevation and calorie burn,
the SMS Audio BioSport In-Ear Headphones will be compatible with
popular mainstream fitness app RunKeeper, with additional
application support planned in the future. RunKeeper support will
enable users to plan fitness routines and track progress – pushing
enthusiasts to reach peak performance.
- Accessories: The headphones will
come with a tangle-free cord with an in-line microphone, neoprene
carrying case, and three sizes of ear gels and hooks.
Availability
The SMS Audio BioSport In-Ear Headphones will be available at
SMSAudio.com in Q4 2014. Specific pricing will be announced later
this year.
For more information, photos or to access the multimedia press
kit, please visit http://www.intel.com/newsroom/smsaudio or
http://www.smsaudio.net/smsintel.
About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation.
The company designs and builds the essential technologies that
serve as the foundation for the world’s computing devices. As
a leader in corporate responsibility and sustainability, Intel also
manufactures the world’s first commercially available
“conflict-free” microprocessors. Additional information about Intel
is available at newsroom.intel.com and blogs.intel.com, and about
Intel’s conflict-free efforts at conflictfree.intel.com.
About SMS Audio, LLC
A premier audio headphone and accessories brand, SMS Audio, LLC
is dedicated to improving the way people experience music. SMS
Audio combines technology, function and style to deliver studio
mastered sound wherever you go. A global audio headphone and
accessories brand, SMS Audio is dedicated to improving the way
people around the world experience music by combining technology,
function and style to bring a superior level of sound, comfort and
fashion to every product. Delivering a professional, studio-quality
music experience, the SMS Audio line includes STREET by 50™ and
SYNC by 50™. SMS Audio offers a full range of premium headphones,
earbuds, and accessories designed to meet the needs of various
consumer segments.
In addition to creating products that deliver on their promise,
SMS Audio and its founder, Curtis "50 Cent" Jackson, are committed
to establish conscious capitalism and help those in need. Through
its partnership with Feeding America, the nation’s leading domestic
hunger relief charity, SMS Audio is dedicated to helping provide 1
Million meals a year to Feeding America on behalf of local food
banks. A portion of each U.S. sale of SMS Audio products, in-store
or online at www.SMSaudio.com, will help provide meals to food
insecure families throughout the United States. Together we can
solve hunger.
Intel and the Intel logo are trademarks of Intel Corporation in
the United States and other countries.
*Other names and brands may be claimed as the property of
others.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140814006202/en/
IntelEllen Healy, 415-654-2940ellen.healy@intel.comorBLASTmedia
for SMS AudioKiersten Moffatt, 317-806-1900
x106kiersten@blastmedia.com
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