Intel Jump Starts CES 2017 With News and Experiences
January 04 2017 - 9:12PM
Business Wire
Before CES 2017 began, Intel kicked off the event with
announcements cementing its role as a leader in automated driving
and 5G technologies and as a home for innovation in virtual reality
-- or the more advanced merged reality.
This Smart News Release features multimedia.
View the full release here:
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Audience members use virtual reality
headsets to experience a series of travel, work and play situations
as Brian Krzanich, Intel chief executive officers, speaks at a
company news conference on Wednesday, Jan. 4, 2017, in Las Vegas.
Intel Corporation presents new technology at the 2017 International
Consumer Electronics Show. The event runs from Jan. 5 to Jan. 8,
2017, in Las Vegas. (CREDIT: Walden Kirsch/Intel Corporation)
Intel's leaders displayed the company's commitment -- announced
at last year's CES -- to expanding the boundaries of technology to
make amazing experiences possible.
“The pace of technology improvement is accelerating faster than
ever,” said Intel CEO Brian Krzanich at an immersive VR news
conference he hosted Wednesday afternoon. “Moore’s Law is at the
center of this acceleration. Technology is extending far beyond
consumer electronics, defining almost every aspect of our lives,
and transforming industries.”
During the news conference -- and in an editorial – he also
articulated the company’s vision for the future of VR and merged
reality technology and how these technologies will reinvent the
experiences of travel, work safety and productivity, and sports and
gaming.
Krzanich led the audience through a series of pre-recorded and
live VR experiences, starting with an immersive wingsuit flight
over Moab, Utah. Audience members experienced the Ban Gioc
waterfall, one of Vietnam’s most breathtaking natural sights. They
went on a low-altitude drone-powered inspection of a Nevada solar
power plant. They sat courtside at an NCAA basketball game. And
they experienced a zombie apocalypse in the new “Arizona Sunshine”
VR game. All the experiences were powered by 7th Generation Intel®
Core™ processor-based PCs and Oculus Rift VR headsets.
A replay of today’s news conference will be available in the
Intel Newsroom. It’s also the home for all Intel news and updates
related to CES 2017.
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IntelLaura Anderson, 480-552-9020laura.m.anderson@intel.com
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