Introducing Three New Aviation-Inspired
Timepieces with Cutting-Edge Design
DOVER,
N.J., May 15, 2024 /PRNewswire/ -- Today,
Casio America, Inc. is excited to introduce a trio of new
models tailored for aviation enthusiasts – the
GRAVITYMASTER GRB300-1A, GRB300-1A4, and GRB300-8A2. Featuring
a cutting-edge design and durability that draws inspiration from
next-generation aircraft, the new GRAVITYMASTER timepieces
exemplify G-SHOCK's commitment to pushing boundaries within the
watch industry.
Harnessing Carbon Core Guard structure, which leverages the
unique properties of carbon materials found in aircraft, the three
new GRAVITYMASTER timepieces seamlessly blend G-SHOCK's renowned
toughness with high-tech design. Embracing an organic form, each
style features a seamless exterior design connecting exterior
surfaces from the case to the band, exuding a tough, cutting-edge
look synonymous with G-SHOCK's innovative and resilient spirit.
Inspired by an aircraft cockpit, each watch features a
high-contrast black and white color palette designed to optimize
the visibility of its hands and index marks. Complementing this
design are two additional color variations, including a red
highlighted model that reflects the nighttime illumination of a
cockpit instrument panel, as well as a blue highlighted model that
draws inspiration from the cockpit's head-up display (HUD). These
unique color choices not only provide practical performance, but
also embody an aviation worldview, offering a sleek and functional
timepiece.
Catering to pilots of all kinds, the GRAVITYMASTER GRB300s
features a distinctive large-diameter, triple-layer dial that
enhances readability. The design includes oversized dimensional
index marks, inset dials inspired by aircraft instrument panels and
A rotary disc at the 9 o'clock position, to indicate solar charge
level and alarm on/off. The metal bezel surrounding the expansive
watch face not only adds a stylish touch but also emphasizes the
watch's practicality in demanding aviation environments.
Enhancing their exceptional utility, each timepiece is equipped
with dual time, where home time is featured prominently on the main
dial and 2nd time zone on the inset dial. This dual-time
capability ensures convenience and practicality for travelers,
pilots, and adventurers who often navigate between different time
zones. Convenience is added with the CASIO Watches app, giving the
ability to set world time and the ability to easily swap home city
time and 2nd time zone. A flight log feature allows various
data such as current time and position obtained by the watch to be
recorded on a map within in the app – a useful function for
managing flight logs.
These timepieces are equipped with G-SHOCK's innovative
technology including:
- Shock-resistant structure
- 200 Meter water resistance
- Tough Solar Power
- Smartphone Link
- Dual time
- Stopwatch
- Countdown timer
- Alarm
- LED light (Super Illuminator)
- Date display and day indicator
The GRB300-1A, GRB300-1A4, and GRB300-8A2 are now available
for purchase for $300 each at select
Jewelers, department stores, gshock.com, and the G-SHOCK Soho
store. For more information about the G-SHOCK brand, visit
gshock.casio.com/us.
About G-SHOCK
CASIO's shock-resistant G-SHOCK watch
is synonymous with toughness, born from the developer Mr. Ibe's
dream of 'creating a watch that never breaks. Over 200 handmade
samples were created and tested to destruction until finally in
1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the
toughest watch of all time'. Each watch encompasses the 7 elements:
electric shock resistance, gravity resistance, low temperature
resistance, vibration resistance, water resistance, shock
resistance and toughness. The watch is packed with Casio
innovations and technologies to prevent it from suffering direct
shock; this includes internal components protected with urethane
and suspended timekeeping modules inside the watch structure. Since
its launch, G-SHOCK has continued to evolve, continuing to support
on Mr. Ibe's mantra "never, never give
up." www.gshock.casio.com/us/
About Casio America,
Inc.
Casio America, Inc.,
Dover, N.J., is the U.S.
subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading
manufacturers of consumer electronics and business equipment
solutions. Established in 1957, Casio
America, Inc. markets calculators, keyboards, mobile
presentation devices, disc title and label printers, watches, cash
registers and other consumer electronic products. Casio has strived
to realize its corporate creed of "creativity and contribution"
through the introduction of innovative and imaginative products.
For more information, visit www.casio.com/us/
FOR MEDIA INQUIRIES CONTACT:
5WPR
gshock@5wpr.com
Sue VanderSchans / Cecilia Lederer
CASIO AMERICA, INC.
(973) 361-5400
SVanderSchans@casio.com
clederer@casio.com
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SOURCE Casio America, Inc.