DALLAS, May 13, 2024
/PRNewswire/ -- Omni Hotels & Resorts is pleased to
announce the appointment of Michael
Innocentin as its Chief Marketing Officer.
Innocentin will oversee the planning, development, and
execution of all brand marketing initiatives, including
advertising, public relations, social media, the website, and
digital campaigns. Additionally, he will direct Omni's customer
engagement and Select Guest Loyalty programs. He will report
directly to Jeff Doane, Omni's Chief
Commercial Officer.
"I'm excited to join Omni because of its commitment to
exceptional guest experiences and its diverse portfolio of hotels
& resorts," said Innocentin. "I look forward to collaborating
with the team to create innovative campaigns that showcase the
brand's distinct offerings that resonate with the guest. My focus
will be on developing a comprehensive marketing strategy that
aligns with our financial and branding objectives, delivering
exceptional results and elevating our brand."
Innocentin's career spans over 20 years in the hospitality
industry. Prior to joining Omni, Innocentin served as the Senior
Vice President, Commercial Projects at Fairmont Hotels. He has also
held various leadership positions at Accor, including Senior Vice
President of Marketing, North
America and Vice President, E-Commerce & Digital,
North America.
In these roles, he has overseen marketing and digital strategies
across multiple brands and geographies. He developed pre-opening
strategies and marketing plans for key hotel openings, launched
experiential campaigns, and managed digital marketing, E-Commerce,
and online reputation management. He has also worked on loyalty,
partnerships and retail experience for the Fairmont brand.
"I have had the opportunity of working with Michael in the past
and am always impressed by his creativity and passion for
innovation," said Doane. "With his extensive background in
hospitality sales and marketing, he brings a wealth of experience
and amazing ideas that I know will help us elevate our marketing to
a new level. I'm particularly excited about his enthusiasm for
creating unique, data driven campaigns that will truly reflect our
brand's personality and drive revenue growth."
Innocentin holds a Master of Business Administration from the
Schulich School of Business, York
University, and a Bachelor of Science degree from The
University of Toronto. His achievements
include being recognized as one of Hospitality Sales &
Marketing Association International's Top 25: Extraordinary Minds
in Hospitality Sales, Marketing, Revenue Optimization in 2015. He
currently serves as the Global Chair of HSMAI (Hospitality Sales
and Marketing Association International)
To learn more about the new era of Omni Hotels & Resorts,
visit omnihotels.com or connect on Facebook, Twitter or
Instagram.
About Omni Hotels & Resorts:
Omni Hotels &
Resorts creates genuine, authentic guest experiences at over 50
distinct hotels and resorts in the most popular leisure and
business destinations across the United
States, as well as in Canada. With 28 iconic golf courses, including
multiple short courses, 25 award-winning spas featured in dynamic
locales nationwide, every Omni proudly opens its doors to share the
true spirit of its destination. Reflected through local color,
personalized service, unique wellness options, signature
restaurants and creative culinary offerings, Omni leaves a lasting
impression with every guest and a heightened level of recognition
and rewards delivered through its Select Guest® loyalty program.
Omni is committed to reducing hunger and is on a mission through
its Say Goodnight to Hunger initiative, to provide millions of
meals each year for food banks to feed children, families, and
seniors in communities in which it operates. Through its
partnership with Shared Hope International, Omni is dedicated to
the education and training of its associates to help combat human
trafficking. Omni Hotels & Resorts is the official hotel of the
PGA TOUR® and PGA of America. For information or to book
accommodations, visit omnihotels.com or call 1-800-The-Omni.
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SOURCE Omni Hotels & Resorts