NielsenIQ launches GenAI-based tool NIQ Ask Arthur into NIQ Discover empowering users to unlock the power of data
May 13 2024 - 12:19PM
Business Wire
NielsenIQ (NIQ), the world leader in measurement and data
analytics, is excited to announce that ‘NIQ Ask Arthur’- a
groundbreaking GenAI-driven tool—has been integrated into NIQ
Discover. This transformative solution offers AI-guided global
search and personalized recommendations, streamlining data analysis
and facilitating informed decision-making. Launching “NIQ Ask
Arthur” marks an important milestone for NIQ Labs. Positioned as an
innovation powerhouse, NIQ Labs is ready to accelerate the future
of innovation by solving client problems and uncovering new
pathways to growth. Coupled with investments, NIQ Labs taps into an
extensive array of data assets, employing intuitive business
intelligence tools and predictive analytics driven by generative AI
(GenAI) and authoritative data science pioneering the next era of
inventive products.
With conversational AI features, ‘NIQ Ask Arthur’ empowers users
to delve deeper into datasets, revolutionizing data-driven choices
and showcasing NielsenIQ's commitment to cutting-edge
analytics.
NIQ Discover, a state-of-the-art data visualization solution,
accelerates access to insights for CPG manufacturers and retailers.
It creates fresh, user-friendly pathways to insights, leveraging
the power of on-demand data across multiple data sets. NIQ Discover
is designed to help CPG manufacturers and retailers get meaningful
insights faster, and measure and track what’s most important to
their business within a single, centralized platform.
NIQ Ask Arthur in NIQ Discover enables enhanced insights
discovery, so users can efficiently uncover valuable information,
enriching the brand story and democratizing data access. Current
and new users can uncover meaningful information, trends, and
patterns that may otherwise go unnoticed, leading them to the most
relevant areas of analysis. At NIQ we provide the Full View™, and
we maintain the highest standard of data accuracy and quality.
GenAI will help NIQ Discover users decipher diverse formats and
tackle complex business questions.
“The vision of leveraging AI to assist in data analysis and
storytelling is incredibly powerful. Democratizing access to data
and analytics is crucial in helping users make informed decisions
and drive innovation. ‘NIQ Ask Arthur’ unlocks the power of
analytics on the Discover platform,” says Troy Treangen, Chief
Product Officer, NIQ.
NIQ Ask Arthur in Discover enables users to save time by
proactively suggesting insights and simplifying data navigation
through a seamless, conversational AI-powered experience.
With NIQ’s investment in the cutting edge NIQ Discover platform,
combined with our diverse data types and deep industry expertise,
NIQ Ask Arthur delivers unparalleled value to clients.
NIQ is best positioned to understand data and the business
questions that help brands unravel their story. The company’s
agility and rapid deployment strategies have facilitated remarkable
technological advancement. In the past year, the NIQ Discover
platform witnessed extraordinary growth, surging from 2,500 users
in January 2023 to an impressive 40,000 across 71 countries today,
showcasing the vast scale of NIQ’s technological expansion. This
ability to rapidly deploy technology, enhance user engagement, and
establish a global presence underscores NIQ’s unparalleled agility
and innovation in the tech industry. These advancements facilitate
accelerated insights across diverse industries, channels, and
products, driving speed-to-insight at an unprecedented scale to
deliver the Full View™.
About NIQ
NIQ is the world’s leading consumer intelligence company,
delivering the most complete understanding of consumer buying
behavior and revealing new pathways to growth. NIQ combined with
GfK in 2023, bringing together the two industry leaders with
unparalleled global reach. Today NIQ has operations in 95+
countries representing 97% of the world’s GDP. With a holistic
retail read and the most comprehensive consumer insights—delivered
with advanced analytics through state-of-the-art platforms—NIQ
delivers the Full ViewTM.
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version on businesswire.com: https://www.businesswire.com/news/home/20240513168921/en/
Jill Saletta - Global Head - External Communications
jill.saletta@nielseniq.com