Their new venture reimagines the pet category
with premium dry food for dogs, lifestyle goods, and media tailored
to today's modern pet parents.
LOS
ANGELES, May 1, 2024 /PRNewswire/ -- Entrepreneurs
Chrissy Teigen and John Legend
announce their first-ever joint business venture with the launch of
Kismet, a pet lifestyle brand offering premium quality food for
dogs, merchandise, and content for today's modern dog families.
"Dogs have always been a big part of our lives. We were pet
parents before welcoming our children into the world, and we know
what that special bond with a dog feels like. In a word, it's
Kismet," said co-founders Chrissy
Teigen and John Legend. "Dogs are silly, playful, and
messy – and we wanted a brand that represents all of that.
Beyond offering exceptionally high quality food to nourish your
dog, Kismet is here to provide thoughtfully designed lifestyle
goods and engaging content for pets and their people."
Teigen and Legend tapped Dr. Kwane
Stewart, the 2023 CNN Hero of the Year and founder of
Project Street Vet, as the company's Chief Veterinary Officer for
his experience in medicine and commitment to animal welfare. They
also partnered with board certified veterinary nutritionists and
expert formulators to develop a high quality food for dogs that's
as nutritious as fresh – but more convenient and accessibly priced.
The Kismet product line launches with two dry food recipes and two
flavors of treats. Made with real animal proteins, nutrient rich
superfoods, essential vitamins and minerals, pre and probiotics for
healthy digestion – plus freeze-dried chicken or beef and sweet
potato nuggets (a.k.a. nugs) for extra taste and health benefits -
Kismet selected the best natural ingredients to develop a complete
and balanced range of food for dogs at all life stages.
"It has been a joy to work alongside Chrissy and John to
establish Kismet. Their passion for dogs and dedication to the
quality of our product portfolio is extraordinary," said Chief
Executive Officer, Mathé Young
Mosny. "Plus, they're authentic community builders. As a
brand, we want to bring people together with a shared love of dogs
who are ready for something fresh in this category. We're excited
for people to join us."
The look and feel of Kismet is as outstanding as its ethos. The
food, treats, and merchandise are available to purchase starting
today at kismetpets.com. Every order supports the business's
philanthropic arm, Kismet Cares, and its beneficiaries: Project
Street Vet and Paws for Life. Recognizing the transformative power
of dogs as companions and rehabilitation partners, Kismet is
committed to programs rooted in the belief that every individual –
regardless of past struggles – deserves a chance at redemption.
Food and treats pricing, below:
- Chicken & Barley Recipe With Nutritious Freeze-Dried Nugs,
9 lb bag: $44.99
- Chicken & Barley Recipe With Nutritious Freeze-Dried Nugs,
19 lb bag: $79.99
- Salmon & Brown Rice Recipe With Nutritious Freeze-Dried
Nugs, 9 lb bag: $49.99
- Salmon & Brown Rice Recipe With Nutritious Freeze-Dried
Nugs, 19 lb bag: $89.99
- Slow Cooked Beef Sticks, 14 oz bag: $17.99
- Slow Cooked Beef Squares, 14 oz bag: $17.99
- Slow Cooked Salmon Sticks, 14 oz bag: $17.99
- Slow Cooked Salmon Squares, 14 oz bag: $17.99
About Kismet
Founded by longtime dog lovers
Chrissy Teigen and John Legend,
Kismet makes premium foods, lifestyle goods, and content for
today's modern dog families. Because you and your dog were made for
each other – and Kismet is made for you.
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SOURCE Kismet