MNCs View CIIE as Launch Pad into Chinese Market
March 28 2023 - 5:59AM
Business Wire
As the world's first national-level import-themed trade expo
launched in 2018, the CIIE has been held for five consecutive years
and is described by numerous industry players as a major platform
for international procurement, investment promotion, cultural
exchanges and open cooperation.
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An exhibitor (right) introduces products
to visitors at his booth during the fifth China International
Import Expo. (Photo: Business Wire)
Statistics show that the accumulated intended turnover of the
last five editions of the CIIE totaled over $340 billion. About
2,000 new products, cutting-edge technologies and innovative
services from companies around the world have made their debut
since 2018.
According to Guo Jing, general manager of Abbott Diabetes Care
in the Chinese mainland and Hong Kong, the CIIE offers a platform
for product demonstration. Various multinational companies like
Abbott are looking for opportunities at the expo for long-term
business relations with China.
The fifth CIIE was attended by more than 2,800 enterprises,
including 284 of the world's top 500 enterprises and industry
giants.
Exhibitors from Brazil, Argentina, Uruguay and other countries
and regions expressed a strong desire to return after striking
deals and growing their client base at the expo.
At the fifth Hongqiao Forum, many high-profile government
officials, Nobel Prize laureates, academicians, and senior
executives of industrial pacesetters from home and abroad were
invited to discuss global issues at sessions like RCEP and
Higher-level Opening-up. The World Openness Report 2022 was also
released at the forum.
The sixth CIIE will be held offline in Shanghai from November 5
to 10, 2023. More than 500 enterprises have already booked over
210,000 square meters of exhibition area. Notably, the physical
country exhibition will make its return at this year's expo.
In addition, the CIIE Bureau will hold a series of global
promotional events for the sixth CIIE to increase interaction
opportunities between exhibitors and purchasers. The first two
promotional campaigns were launched in Hong Kong and Macao in early
March, attracting a number of companies and agencies to attend.
Moving forward, more promotional activities will be organized in
Latin America, Europe, Southeast Asia and other regions around the
world over the next few months.
With so many showing interest in attending the expo, exhibition
space is quickly running out. Be sure to make the right call and
secure your booth at the sixth CIIE before it is too late!
https://www.ciie.org/exhibition/f/book/register?locale=en
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version on businesswire.com: https://www.businesswire.com/news/home/20230328005528/en/
Ms. Cui Yan Tel.:0086-21-968888 Email:ciie2022@ciie.org