Motel 6 explores reunions of people and places
this summer in a new creative campaign
DALLAS, July 7, 2022
/PRNewswire/ -- Family and friend reunions bring the most joyful
vacations during the summer months (65%), new data from Motel
6 reveals. The leader in economy lodging releases a study and
new creative campaign celebrating reunions with the people and
places travelers love.
The poll of 2,000 adults traveling this summer revealed a
majority (57%) plan to attend a family or friend reunion this
summer. The average respondent has not gathered with extended
family in four years, so it's no surprise that on average, American
travelers will journey nearly 80 miles to reunite with their
favorite people and places, while about one-third (32%) will
venture more than 100 miles.
"There's nothing quite like a big family or friend gathering and
the opportunity to connect with the people and places you love,"
said Rob Palleschi, CEO of Motel 6.
"Whether Motel 6 is part of your journey or the destination, you
can count on us to provide a clean, comfortable and affordable
place to rest your head at night."
A New Look for Reunions
Now more than ever, reunions will look and feel different than
in previous years, respondents (51%) say. Americans' reunion invite
lists include friends (42%), significant others (39%), neighbors
(34%) and pets (36%).
A Time for Traditions
Reunions allow friends and family to re-establish and refresh
traditions. The majority (55%) of those attending a family reunion
this year look forward to celebrating both old traditions while
creating new ones. Almost two-thirds of respondents (64%) are
interested in becoming more connected to their family
traditions.
The new Motel 6 advertising campaign captures what it means to
reunite this summer by featuring a real-life family's reunion
story. Their reunion in Fort
Lauderdale, Fla. will be showcased via a longform video
and advertisements this summer, which can be viewed here. Within
the story, the Payne family honors their traditions while
preparing family meal favorites ahead of a beach picnic that
reconnected 15 family members across three generations.
"Cooking together is our family's way to embody the traditional
culture of our roots. We celebrate these roots running deep for
generations to come, together," said Stephanie Payne, a participant of the family
reunion.
For those hitting the road this summer, check out travel tips
and a curated playlist to inspire your upcoming trip on the Open
Road blog. Guests can also join the My6 member program which
includes exclusive access to the best available rates and expedited
booking processes online.
About Motel 6
Motel 6 is an economy lodging brand with company-owned and
franchised locations throughout the
United States and Canada.
Motel 6 has used the tagline, "We'll leave the light on for you®"
for more than 30 years, earning the chain the highest brand
recognition in the economy lodging segment. Motel 6 offers standard
amenities including free Wi-Fi Internet access, free local calls,
no long-distance access charges and expanded cable channel line-up.
Most locations offer guest laundry facilities. For more
information, visit www.motel6.com.
About Studio 6
Studio 6 helps travelers save more for what they travel for at
its more than 125 locations in key extended stay markets in the
U.S. such as Atlanta, Dallas, Houston and Seattle. The first Studio 6 location opened in
El Paso, TX, in 1998 with the
transformation of an existing Motel 6, allowing guests to "Extend
your stay, not your budget®" as the brand's tagline suggests. The
brand was recently named "Home Away From Home" by the Franchise
Times' Zor Awards. The studios feature living areas and
fully furnished kitchens along with linens and cookware and free
Wi-Fi at an inclusive, transparent rate, competitive to the economy
extended stay tier. Studio 6 is managed and operated by G6
Hospitality LLC. For more information, visit
staystudio6.com.
About the Survey
The survey was commissioned by Motel 6 through SWNS Media Group,
who conducted an online survey among n = 2,000 U.S. adults aged 18+
who plan on traveling this summer (with quotas for ethnicity). The
survey was conducted on May 20–26 and has a margin of error of +/-
2.2 percentage at a 95% confidence level.
Media Contact:
Elise Rose
(312) 918-4223
elise.rose@zenogroup.com
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SOURCE Motel 6