The latest The Why? Behind the
Dine™ reveals while 54% of consumers are eating out less
often, about one-third are reducing spending to curtail rising
foodservice costs
JACKSONVILLE, Fla., May 19, 2022
/PRNewswire/ -- Acosta, a global integrated sales and marketing
services provider in the consumer packaged goods (CPG) industry,
today released its sixth edition of The Why? Behind the Dine, a
research report providing foodservice-specific insight bolstered by
the expertise of its CORE Foodservice division.
Acosta's findings show that while most consumers (54%) are
dining out less often due to inflation, about one-third are
choosing to trade down rather than trade out, opting for less
expensive restaurant and meal options to counter rising prices.
"COVID-19 hit the foodservice industry hard," said Travis King, President of CORE Foodservice.
"While recovery remains on track for 2024, consumers are feeling
the pinch of inflation and reacting accordingly. To continue
participating in dining out activities, many are sharpening their
focus on costs."
While just over 50% of consumers consider food quality the top
priority when eating out, meal price has grown in importance,
particularly among fast casual diners. When it comes to choosing a
restaurant, cost is now the second most significant factor for fast
casual diners surveyed by Acosta –– a notable shift from menu
variety in August 2021.
"Consumer priorities are evolving, but interest in dining out
remains stronger than expected during an inflationary period," said
King. "This is largely due to pent up demand resulting from
COVID-19 and an increased reliance on foodservice as employees
return to the office. But inflation's tipping point is yet to come.
As financial strain worsens, quality service is becoming
increasingly important. Providing a valuable dining experience will
be critical to incentivize cost-wary consumers in the coming
months."
Acosta's The Why? Behind The Dine report was gathered via
online surveys using the company's proprietary shopper community,
conducted in March 2022.
About Acosta
Acosta is an integrated sales and marketing services provider that
enables consumer packaged goods brands and retailers to win in the
modern marketplace by delivering progressive solutions and
exceptional service. With more than 90 years of experience, Acosta
understands evolving consumer needs and helps its clients and
customers stay a step ahead, fueling their accelerated performance.
For more information, please visit https://www.acosta.com/.
About CORE Foodservice
CORE Foodservice is a re-imagined, best-in-class North American
agency focused on providing solutions for the foodservice
industry's new operating environment. The uniting of Acosta, a
global integrated sales and marketing services company, and The
CORE Group, one of the most progressive foodservice sales agencies,
brings together industry-leading capabilities from both Acosta and
The CORE Group, creating a strategically resourced organization
designed to meet the requirements of new customer behaviors and
expectations. For more information, please
visit https://corefoodservice.com/.
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SOURCE Acosta