ANAHEIM HILLS, Calif.,
Oct. 15, 2021 /PRNewswire/ -- Global
advertising and marketing agency Channel Bakers announced it has
partnered with Skai, a leading commerce intelligence platform, to
expand the agency's suite of eCommerce solutions. Agency CEO and
Founder Joshua Kreitzer said the
Skai partnership enables Channel Bakers to apply its unique
approach to position clients on emerging online retail platforms
such as Instacart, Walmart, and Target, along with access to the
Criteo and CitrusAd retail media networks, with full analytics and
campaign optimization power.
"The explosive growth of eCommerce in the past two years has
spawned entire new online retail channels and fueled retailers'
investment in their own branded media platforms," Kreitzer said.
"As the quality of actionable data, advertising and retail
management tools have improved, the combination of our retail media
expertise with Skai's powerful technology means that we now can
offer truly competitive omni-channel services and execute our best
in class strategies for any sized brand in any category."
Skai, formerly Kenshoo, has spent more than a decade developing
proprietary tools that harvest and interpret market data, enabling
brands to benchmark everything from advertising clicks, share of
voice, inventory and price trends to reviews and customer
sentiment. This data is combined with the power of leading retail
media advertising servers Criteo and CitrusAd to help brands plan
and optimize campaigns aimed at connected consumers on a wide
variety of retailer sites ranging from big-box retailers such as
Target, Amazon and Walmart, to newcomers such as Instacart and
GoPuff.
"Skai is thrilled to partner with Channel Bakers," said Skai
business development director Peter
Phillips. "They are an independent, global, truly
tech-enabled agency that has demonstrated a mastery of eCommerce
strategies on the Amazon platform, and their unique approach to
client success represents an exciting showcase for our business
model."
Having grown to over 200 employees in five offices worldwide,
Channel Bakers was launched in 2015 to focus on turnkey eCommerce
solutions, advertising and marketing consulting fueled by analytics
to optimize their strategies. The agency has differentiated
themselves by combining traditional storytelling with technological
innovation. They have served clients and brands such as Samsung,
Levi's Jeans, Intel, and Honeywell, and range from apparel,
consumer packaged goods, over-the-counter drugs, automotive, and
electronics, to financial, insurance, education and more.
Since its founding, Channel Bakers has been among the world's
fastest-growing independent agencies, winning awards for its
creative services and workplace culture.
For more information about the partnership, visit
https://channelbakers.com/tech-partners/
About Skai
Skai is a commerce intelligence and advertising platform that
powers brand insights, decisions and execution for faster, more
predictable go-to-market outcomes. Skai's platform includes a suite
of data-driven products for market intelligence, omnichannel media
activation, testing and measurement, enabling product, insights and
marketing teams to accurately plan strategies and benefit from
connected omnichannel launches. Skai merges the former Kenshoo and
Signals Analytics capabilities and for more than a decade, has been
trusted by an impressive roster of global brands including Procter
& Gamble, PepsiCo, Estée Lauder, Nestle, Johnson & Johnson,
Mars and others. With its expanded product suite, Skai is unifying
data and helping companies better understand their consumers in
real-time. It has seven international locations and is backed by
Sequoia Capital, Arts Alliance, Tenaya Capital, Bain Capital
Ventures, Pitango and Qumra Capital. For more information
visit https://skai.io.
About Channel Bakers
Founded in 2015, Channel Bakers is a full-service, global agency
founded upon a core tenet to help innovative brands find the right
audience at the right time and tell their story to drive
sales. The agency utilizes its decades of experience
leveraging data and analytics to grow revenue within specific
retailers and verticals. With this strategy Channel Bakers
has leveraged its initial success as a fully accredited and
certified Amazon advertising partner, to become a true omnichannel
eCommerce retail media and marketing consultancy. For more
information, visit www.channelbakers.com.
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SOURCE Channel Bakers