BEIJING, Sept. 25, 2021 /PRNewswire/ -- China's
leading marketing technology company, Joy Spreader Group Inc
(06988.HK) ("Joy Spreader"), signed a comprehensive strategic
cooperation agreement with Poly Film Investment Co., Ltd ("Poly
Film") at the 11th Beijing
International Film Festival. The agreement details in-depth
coordination in many areas across the creative industries, from
content production, online publicity, marketing, and industry
consulting. Moving forward, the companies will continue to
proactively explore different models for cooperation, from
partnerships to joint ventures.
Poly Film is a state-backed specialist company covering the
comprehensive industrial chains of film, television, and
entertainment under the umbrella of China Poly Group Corporation
and Poly Culture Group Corporation Limited. Poly Film's strategic
business positioning is as a boutique theatre operator specialized
in content production that aims to promote film culture through the
integration of technology and entertainment. Poly Film is actively
expanding its business online in order to boost the development of
industrial technology.
Joy Spreader was listed on the Hong Kong Stock Exchange in
September 2020 and is China's leading marketing technology company
specialized in serving the mobile new media-based consumption
market and the mobile Internet sector. Its data and algorithm-based
technology can help consumer products such as those on e-commerce
platforms, to directly reach end-consumers based on their personal
interests. Joy Spreader operates on a cost per sales (CPS) and cost
per action (CPA) basis with product providers and new media
publishers.
The comprehensive strategic cooperation agreement between the
two parties marks a milestone for state-backed culture and
technology companies as they explore innovative ways to further
integrate and develop cutting-edge technologies into the cultural
industry. The agreement will contribute to the long-term and
coordinated development of the creative and the new Internet media
industry.