DANVERS, Mass., May 12, 2021 /PRNewswire/ -- Demand Science,
providing a Global Revenue Intelligence Platform with an integrated
B2B solution suite that drives growth for a thousand of the world's
largest software, technology and B2B services companies, today
announced the launch of PurePulse, a mid-funnel demand generation
solution for B2B companies. PurePulse, a data and intelligence
product, uses primary-source decisional intent data to identify
in-market buyers. Customers in a recent three-month pre-launch
program realized up to 20x return on investment.
"Mid-funnel lead and demand generation has become an
increasingly challenging task for marketers. Our mission with the
development of PurePulse was to eliminate this mid-funnel gap for
B2B marketing and sales teams and keep leads from slipping through
the cracks," explained Christopher
Rack, Chief Revenue Officer of Demand Science and President
of PureB2B. "Attracting and successfully capturing these leads
consistently at scale strengthens the revenue generation pipeline,
delivers increased conversion rates and ROI, and provides the
ability to more accurately model marketing and revenue
forecasts."
Decisional Intent Added to Demand Science's PurePredict
Predictive Analytics Engine
As part of its approach to ensuring the health and fidelity of
its data, Demand Science regularly engages with its global database
of 131 million B2B technology buyers. Buyers are invited to take
"pulse" surveys during the form-fill experience when content is
downloaded. This direct decisional intent data is now synthesized
with our PurePredict analytics engine and delivers mid-funnel
in-market buyer intent as a subscription-based solution.
Decisional Intent data has become the fourth layer of intent
data in Demand Science's PurePredict predictive analytics engine.
PurePredict already combines contact-level intent, company-level
social media intent triggers, and domain-level consumption trends
to provide the most accurate buying predictions available in the
market today.
"Our PurePulse solution is identifying thousands of companies
every month looking to purchase software and solutions. The
accuracy of this directly generated decisional intent data enables
us to provide these mid-funnel, self-identifying leads to our B2B
software and technology clients and complements the top-of-funnel
success our clients are seeing. During our initial testing of this
solution, we have already seen leads convert at an accelerated
rate," added Pete Cannone, CEO of
Demand Science.
For more information on PurePulse, visit here and for
more information on PurePredict, visit here.
About Demand Science
Demand Science is a global
revenue intelligence platform that accelerates revenue generation
and growth for the world's largest software, technology and B2B
companies. Leveraging decades of experience in B2B demand
generation, data and predictive intent, market intelligence,
analytics, and content, Demand Science delivers healthy data
and prioritized buyer insights that align sales and marketing
professionals with more qualified audiences.
MEDIA CONTACT
Derek Beckwith | 617-331-3567 |
PR@demandscience.com
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SOURCE Demand Science