WHITE PLAINS, N.Y. and BROOMFIELD, Colo., Sept. 30, 2020 /PRNewswire/ -- Oikos®
Triple Zero, the Official Yogurt of the NFL, has debuted its TikTok
channel and launched the #OikosOneTrip challenge to bring the
brand's Stronger Makes Everything Better™ platform to
life alongside the start of the NFL season. Following the release
of two hilariously relatable ads, featuring New York Giants running
back Saquon Barkley, Oikos® is partnering with some of
the NFL's strongest players to launch the #OikosOneTrip challenge.
Notable athletes participating in this campaign include NFL wide
receiver Juju Smith-Schuster, Anthony 'Spice' Adams, Dak Prescott,
Ezekiel Elliot, and Zach and Julie Ertz. This latest TikTok
challenge celebrates the everyday strength it takes to carry in all
your groceries at once. One lucky winner will receive $15,000 for groceries and a year supply of
Oikos® Triple Zero nonfat yogurt for flexing their
strength at home.
Oikos® Triple Zero knows that seemingly simple tasks,
like carrying a ton of grocery bags, require strength. That's why
the brand offers a variety of products, including Oikos®
Triple Zero nonfat yogurts and Oikos Pro™ cultured dairy drinks,
that are packed with high-quality protein to help build and
maintain strong muscles to help you be strong no matter the task at
hand as part of a healthy diet and exercise routine. Taking cues
from the brand's new 'One Trip' ad where Saquon Barkley flexes his
protein-packed muscles by carrying overloaded grocery bags, this
TikTok challenge celebrates an everyday strength everyone can
relate to, NFL athlete or not.
"People are grocery shopping differently these days, and we can
all relate to the unexplainable urge to carry every grocery bag
inside in one trip," said James
Valdes, Senior Brand Manager Oikos® Triple Zero.
"Our brand believes that human strength is the most powerful force
in the universe, and sometimes that means flexing your strength at
home. That's why Saquon's 'One Trip' ad inspired us to launch the
#OikosOneTrip sweepstakes and TikTok challenge and honor the
relatable, yet unexplainable, urge to carry grocery bags in one
trip."
From September 30 – October 31, 2020, fans are invited to show their
strength as part of the #OikosOneTrip challenge for the chance to
win big. Here is how it works:
- Make your grocery trip or stuff at least four bags full of
whatever hefty items you have on hand, like protein-packed
Oikos® Triple Zero
- Make a TikTok carrying all those bulging bags in ONE trip,
using the brand's strength-inspiring song, 'Oikos One Trip.'
- FLEX. Biceps, triceps, quads… whatever the fans need to
see.
- Follow @OikosProtein, tag #OikosOneTrip and #sweepstakes to
enter for a year's supply of Oikos® products and
$15,000.
"Playing in the NFL requires strength, but sometimes it feels
like there's nothing that requires more muscle than carrying every
single grocery bag inside in one trip. That's why I loved
partnering with Oikos® Triple Zero to create this TikTok
challenge," said Juju Smith-Schuster, NFL athlete. "I can't wait to
see fans take me on in the #OikosOneTrip challenge, flexing their
muscles and testing their strength at home."
Notable TikTok creators participating in the channel include
Demi Bagby, Trevor Bell, James
Henry, Modern Tarzan and Katie
Austin. The brand has also partnered with TikTok to create
'Oikos One Trip,' a custom track for the challenge that evokes the
strength you need and sense of victory you feel when you carry
every grocery bag inside, in one trip.
Fans can learn more about the #OikosOneTrip by visiting
OikosOneTrip.com and can watch 'One Trip' and 'Yogurt Strength' by
visiting YouTube.com/OikosYogurt or on NFL.com, the NFL
Network and network TV through October. A winner will be randomly
selected and announced by, or around, November 4.
Visit OikosYogurt.com for more information about all of Oikos'
products and connect with us at TikTok.com/@OikosProtein,
Facebook.com/OikosProtein, Instagram.com/OikosProtein, and
Twitter.com/Oikos, tagging #OikosOneTrip.
About Danone North America
Danone North America is a
purpose-driven company with a portfolio of dairy and plant-based
foods. As the world's largest Certified B Corporation®,
Danone North America is committed to the creation of both economic
and social value, while nurturing natural ecosystems through
sustainable agriculture. Our portfolio of brands includes:
Activia®, DanActive®, Danimals®,
Dannon®, Good Plants™, Horizon Organic®,
International Delight®, Light + Fit®,
Oikos®, Silk®, So Delicious® Dairy
Free, STōK®, Two Good®, Vega®,
Wallaby® Organic and YoCrunch®. With more
than 6,000 employees and 13 production locations across the U.S.,
our mission is to bring health through food to as many people as
possible. For more information, visit www.danonenorthamerica.com.
For more information on Danone North America's B Corp™ status,
visit: https://bcorporation.net/directory/danone-north-america.
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SOURCE Danone North America