LOS ANGELES, Aug. 24, 2020 /PRNewswire/ -- game1, a
cutting-edge studio that develops premium sports content in all
forms, today announced a strategic partnership with fast-growing
marketing agency Allied Sports, which is creating a fresh, agile,
solutions-led offering for the modern marketing world. The two
companies will work together to package and sell a variety of brand
partnerships, matching up brands with game1's expansive content
development efforts in a number of innovative and compelling
ways.
"We are thrilled to partner with a growing powerhouse like
Allied Sports in our efforts to create brand partnerships across
our entire portfolio," said Greg
Economou, Co-Founder & Partner of game1. "They
understand the branded content space better than any other agency
out there – so, it is incredible to work with them on such an
important aspect of our business."
The array of partnerships developed by the two companies will
marry blue-chip brands to specific content projects across game1's
slate of feature films, scripted and unscripted television series
and podcasts. Opportunities will feature entitlements,
integrations, and product placements, as well as companion content
platforms for each execution that give audiences more insight and
entertainment value. game1 has established more than 50 content
projects to be developed and produced in partnership with
professional sports teams, leagues, athletes, and media
companies.
"Our collaboration with game1 is another perfect example of how
Allied Sports is helping brands make the strategic shift from
sponsor to storyteller," said Greg
Luckman, CEO and Co-Managing Director of Allied Sports. "By
aligning with this innovative sports content studio to leverage
their extraordinary slate of assets, we continue to efficiently
bring brands further upstream in the development process."
In addition to the branded content campaigns that game1 and
Allied Sports will jointly sell, the two companies aim to take a
thought-leadership position to change the way brands approach
branded content – helping them think more like third-party
investors in intellectual property and serving as not just
advertisers in content, but producers as well.
"We are seeing the branded content landscape changing
dramatically and rapidly in this new world," added Basil Iwanyk, Co-Founder & Partner at game1.
"Not only are companies looking for branding opportunities, they
are now investing in content as IP owners and producers – and
Allied Sports is helping us fuel this paradigm shift."
ABOUT GAME1:
Designed to create and own high-end original sports-based content,
game1 is changing the landscape of sports storytelling through the
creation, production, and distribution of premium, cinematic
content in the form of feature films, scripted and unscripted
television and digital, and podcasts. The studio, based in
Los Angeles and New York, will connect the dots between
Hollywood film industry actors,
writers, directors, and producers, and curated sports-based
intellectual properties and brands. For more information, please
visit game1.com and join us on Instagram, Twitter, and
LinkedIn.
ABOUT ALLIED SPORTS:
Allied Sports was launched in 2019 as a strategic expansion of
Allied Global Marketing, a leader in entertainment and lifestyle
marketing for over 30 years. Our mission is to facilitate
best-in-class strategic alliances that set a higher standard of
audience engagement for brand marketers, rights holders, and
content creators and distributors. Led by a team of industry
leaders and backed by a full suite of marketing solutions, Allied
Sports is building a new agency model for the future of sports. To
learn more, visit www.alliedsports.com.
PRESS CONTACTS:
David Cooper, david@mvppr.com
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SOURCE game1