TORONTO, Aug. 5, 2020 /PRNewswire-PRWeb/ -- Canadian
Menswear Startup IZOTTI Introduces Proprietary Algorithm for
Accurate Customer Measurement via Smartphone and Webcam
IZOTTI, a startup specializing in bespoke mens suits and shirts,
has recently launched its new website with a proprietary algorithm
that makes the measurement process simple and accurate like never
before.
IZOTTI is pleased to announce the official launch of its new and
improved website with tons of exciting features. Out of all the
impressive features of this website, one that stands out is its
proprietary algorithm that allows customers to capture their
measurements online with near perfect accuracy, using their
smartphones or webcams. Founded in 2017, IZOTTI is an exclusively
online menswear brand specializing in custom suites for men.
In the recent years, like most other industries, shopping online
has emerged as the more preferred alternative in the fashion
industry. In this changed business environment, many retailers have
struggled as more and more brick and mortar stores have closed
down. While purchasing clothing online, ensuring the perfect sizing
has always been a concern. IZOTTI looks all set to solve this
problem with its new API Integrated website. Interestingly, IZOTTI
is now the only company across the global fashion space to deploy a
technology for this purpose with such accuracy.
Making use of IZOTTI's integrated API, its customers can now
choose a suit and customize it to ensure a perfect fit by just
taking a photo on the website. The process is instantaneous and
frictionless as it integrates directly into checkout. It took
IZOTTI approximately eighteen months to develop the algorithm and
its founder Moti Biya spent almost the entire 2019 refining it. In
order to calculate measurements for suits, the algorithm utilizes
landmark points, computer vision and machine learning. This
cutting-edge technology essentially converts the iPhones of the
customers into digital tailors.
"Typically, if you do want to get a custom tailored suit, you
would have to make an appointment with a tailor and then come back
for re-measurements. As more and more retailers close down their
brick and mortar stores, our company is looking to the future and
utilizing technology to make user experience easier by making
measurements efficient and more accurate," Moti Biya said. "We have
taken a measurement process that could take days or weeks down to
seconds, and a sales cycle that traditionally takes months down to
one week."
The improved website of the company offers several other
exclusive services including style guides, weddings, and custom
details. In addition to custom suites, IZOTTI also offers an
exquisite collection of jackets, shirts, and ties for men.
To find out more, please visit IZOTTI
About IZOTTI: IZOTTI is a premier online retailer for menswear.
IZOTTI specializes in crafting bespoke mens suits and shirts with a
secondary focus on mens accessories. Based exclusively online,
IZOTTI uses an integrated API to capture customer measurements
directly from their smartphone or desktop camera.
Contact: Maria Fontenelle
Website: https://www.izotti.com/
Email: maria.fontenelle@izotti.com
SOURCE IZOTTI