BLOOMFIELD HILLS, Mich.,
April 7, 2020 /PRNewswire/ -- Best
Life Brands, LLC ("Best Life Brands"), a family of companies
focused on the well-being of clients along the continuum of senior
care, has named J.J. Sorrenti CEO.
Sorrenti will oversee the strategic growth plan of Best Life
Brands, which includes ComForCare and At Your Side, premier
franchised providers of home care; CarePatrol, the nation's largest
franchised senior placement organization; and Blue Moon Estate
Sales, the leading estate sale franchise in the U.S. Together, they
include nearly 400 franchise locations across the U.S. and
Canada.
A franchising and retailing expert, Sorrenti has led multiple
companies to award-winning results over the past 25 years. Most
recently, he was president of Safeguard Business Systems, a
division of Deluxe Corporation. His other roles included serving as
CEO and board member of Hollywood Tans, CEO of Huntington Learning
Centers, and Senior Vice President and General Manager at General
Nutrition Centers. Sorrenti is also involved with the International
Franchise Association (IFA) and sits on the board of trustees for
the IFA Education Foundation.
"J.J. brings superb credentials and skills to further the Best
Life Brands organization," said Mark
Eblin, Chairman of the Board of Best Life Brands. "We're
looking forward to leveraging his diverse experience as we continue
to grow our suite of companies that serve seniors and their
families."
Under Sorrenti's leadership, Best Life Brands plans to add more
franchise locations to each brand's roster, along with future
franchise-based acquisitions to round out the corporate portfolio.
"My focus is on supporting our current franchise owners in growing
their business and acquiring more brands whose services align with
our overall mission," said Sorrenti. "With the number of people
aged 65 and older expected to reach 70 million by 2030, I am ready
to partner with the Best Life Brands leadership team and our
franchisees to help meet the needs of this rapidly aging
population."
To learn more about ComForCare and At Your Side, visit
www.comforcare.com or atyoursidehomecare.com.
To learn more about CarePatrol, visit www.carepatrol.com.
To learn more about Blue Moon Estate Sales, visit
www.bluemoonestatesales.com.
About Best Life Brands, LLC
Based in Bloomfield Hills, Mich., Best Life Brands, LLC
is a holding company that includes ComForCare and At Your
Side, premier franchised providers of home care; CarePatrol, the
nation's largest franchised senior placement organization; and Blue
Moon Estate Sales, the leading estate sale franchise in the U.S.,
which together include 375 franchise locations across the U.S. and
Canada. With a private equity
investment from The Riverside Company, Best Life Brands is a
platform of award-winning complementary businesses that serve
people along the continuum of care.
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SOURCE Best Life Brands