BEIJING, March 26, 2020 /PRNewswire/ -- Maoyan
Entertainment ("Maoyan" or "the Company") (Hong Kong: 1896), a leading platform providing
innovative Internet-empowered entertainment services in
China, announced that its
mini-program ecosystem has surpassed 350 million users, making it
the leading player in China's
entertainment industry by that metric.
Maoyan has established a mini-program ecosystem across multiple
internet platforms. It has more than 280 million users of its
WeChat mini program, and more than 70 million users from mini
programs on other platforms, including Toutiao, TikTok, Baidu, and
Mobile QQ.
In addition to providing ticketing and information services for
movies, live performances and sporting events, Maoyan's mini
programs can also meet users' social, search and entertainment
needs and provide users with rich features and a superior
experience.
Maoyan's mini-program ecosystem is an important component of
Maoyan's comprehensive entertainment marketing platform, which
integrates extensive online and offline resources. The online
resources include Maoyan's online access portals, its mini
programs, and the Maoyan Video MCN (Multi-Channel Network) matrix.
Maoyan's six online access portals cover WeChat, QQ, Meituan,
Dianping, Maoyan App, and Gewara. Maoyan Video MCN's KOL matrix has
attracted more than 300 million fans. Its offline resources include
9,500 cinemas nationwide and more than one million marketing
channels and venues in over 400 downtown commercial districts in
130 cities across the country.
In 2019, Maoyan's entertainment marketing platform conducted
promotion campaigns for many movies, such as "Kill Mobile",
"Pegasus", "P Storm", and "My Best
Summer". Maoyan also provided customized marketing services
for some famous brands, including Mars Group, JD, TikTok, Buick,
Tiffany, Chanel, and KFC.
Maoyan launched its comprehensive strategy in July last year to
serve the entire entertainment industry in China. With five pillar platforms, including
online ticketing platform, products and services platform, data
platform, marketing platform, and funding platform, Maoyan aims to
further expand along the entertainment industry value chain and
provide comprehensive services for movies, live performances, TV
shows, videos, short videos, media, music, and artist/KOL
management.
About Maoyan Entertainment
Maoyan Entertainment (Hong
Kong: 1896) is a leading platform providing innovative
Internet-empowered entertainment services in China. Since its inception, Maoyan has grown
from an online movie ticketing service provider to an innovative
one-stop platform for entertainment services. Maoyan has a
comprehensive strategy to become a leading platform servicing the
entire entertainment industry in China. The upgraded strategy is supported by
five key platform pillars: online ticketing platform, products and
services platform, data platform, marketing platform, and funding
platform.
For media inquiries, please contact:
Jeff Pei
ICR Inc.
Email: Jianfeng.Pei@icrinc.com
Tel: +86 (10) 6583 7514
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SOURCE Maoyan Entertainment