LONDON and NEW YORK, Sept. 11,
2019 /PRNewswire-PRWeb/ -- EVRYTHNG, the IOT platform
that activates every consumer product to make it intelligent,
interactive and trackable, today announced the company ranked among
the UK's 50 most disruptive companies. The ranking of the
D/SRUPTION50 was revealed to a packed house at Disruption Summit
Europe (DSE) in London.
"Today the only certainty in business is change," said
Rob Prevett, CEO and Founder,
D/SRUPTION. "The D/SRUPTION50 Index shines a spotlight on
innovation leaders driving change programs across industries.
EVRYTHNG stands out as a true disruptor not only driving the
digital transformation of the world's consumer products industry,
but making it a reality for brands around the globe."
"We are honored to stand among such an elite group of industry
disruptors bringing new value opportunities to our customers," said
Niall Murphy, CEO and Co-founder,
EVRYTHNG. "EVRYTHNG was founded in the spirit of innovation,
solving real-world problems with the power of digital
transformation. Consumer product brands have the opportunity to
connect the billions of products they make and sell to the web with
a digital identity, bringing unprecedented visibility to their
businesses and engaging their customers with rich experiences and
information."
Removing the Friction
Consumers are seeking transparency, while brands are seeking
visibility into the journeys of individual products from production
to consumption. Historically, the aggregation and sharing of this
data hasn't been quick, easy or cost-effective — especially at
scale.
According to Murphy, "EVRYTHNG disrupts this legacy. By turning
each product item into a data generating asset for the consumer
brand, we empower brands to lead with business strategies
influenced by real-time data intelligence."
Identified as a Technology Pioneer by the World Economic Forum,
EVRYTHNG has created a new digital ecosystem to digitally activate
products at mass scale for consumer brands. EVRYTHNG has teamed
with some of the world's largest packaging and supply chain
companies — including, WestRock and Crown in the food, beverage and
household goods sectors, and Avery
Dennison in the footwear and apparel market — to produce
products 'born digital' with digital identities embedded as they
are made. Being 'born digital' means individual products now have
the capability to gather data throughout the supply chain journey
and to deliver contextualized digital services directly to
consumers.
As an example, EVRYTHNG has worked with global brand Mowi ASA to
help them provide consumers with access to the provenance of fresh
fish items, meeting the need for transaparency. Each Mowi product
is produced with a digital identity, trackable across the full
product lifecycle and ready to drive consumer experiences.
"Disruption Summit is very much about collaboration across
industries," said Murphy. "The emphasis on openness aligns with our
own commitment to drive industry standards that foster innovation
at scale."
EVRYTHNG co-chaired the GS1 Standards Development Work Group
that defined the new GS1 Digital Link standard that is upgrading
the global barcode standard and giving every consumer product item
a unique web address. EVRYTHNG provided patented technology to GS1
for use in the standard. By connecting GS1 Digital Link to EVRYTHNG
Active Digital Identities™ (ADIs), consumer product brands can
apply data science and intelligence to every product's journey, and
to every product experience for the consumer.
Keynote on Growth
EVRYTHNG and digital ecosystem partner, Avery Dennison opened the GROWTH Track at
Disruption Summit Europe Tuesday — sharing how billions of products
are coming to life with a digital identity on the web. From apparel
to shoes to skincare to wine to salmon — consumer products are
being 'born digital' at scale with labels embedded with digital
identities at time of manufacture. By literally switching on the
world's consumer products, every product can now tell its intimate
story creating a real-time knowledge network of product data at
massive scale.
Most recently, EVRYTHNG and Avery
Dennison announced the companies' technology is bringing
PUMA' s New York City flagship
store to life with interactive digital product experiences.
Customers visiting the store can access dynamic experiences by
simply scanning the unique QR code on each PUMA product using their
smartphones. PUMA's new physical retail experience is made possible
through the digitization of its products at scale.
About EVRYTHNG
EVRYTHNG is the market leading Internet of Things SaaS platform for
consumer products, managing billions of unique digital identities
in the cloud. Brands and their service providers work with EVRYTHNG
to apply data science intelligence on an item-by-item basis, drive
new digital applications, gain visibility into supply chains and
engage with their customers. EVRYTHNG led the creation of the new
GS1 industry standards that have upgraded the world's barcodes and
product tags to connect every product to the web. Learn more at:
https://evrythng.com and @EVRYTHNG
SOURCE EVRYTHNG