ATLANTA, June 12, 2019 /PRNewswire/
-- Surterra Wellness (Surterra), one of the fastest
growing health and wellness companies in the United States (U.S.), today announced that
former Patrón Spirits CEO Ed Brown
has joined the company as Executive Director, a key addition to the
top talent Surterra has attracted to help build the company's
global brand recognition and shape its positioning in a dynamic,
yet fragmented cannabis health and wellness market. Brown, one
of the investors in Surterra's Series D round raised to fund
strategic acquisitions and accelerate growth in U.S. and
international markets, joins an already high-powered management
team at Surterra.
"I couldn't think of a more skilled and sophisticated leader in
business to join our executive team. Ed Brown brings over two decades of superior
brand building expertise, developing a global luxury brand known
for high quality and serious market share," said Surterra Chairman
and CEO William "Beau" Wrigley, Jr.. "We are thrilled to welcome Ed
to Surterra and are energized by his ideas and perspective on how
we can advance our goals of delivering iconic brands and
high-quality cannabis products to our growing global consumer
base."
Brown previously served as the President and CEO of The Patrón
Spirits Company, until retiring last year after nearly 20 years at
the company. Under his leadership, Patrón grew from 25,000 cases
sold in 1989 to more than 4.25 million in 2018, and is currently
the top-selling ultra-premium tequila in the world and the most
profitable spirits company in history. Brown will bring his
expertise in the premiere spirits business to Surterra's strategic
global brand building, marketing, operations and sales
execution.
"Surterra is setting the standard as a trusted leader in the
cannabis industry with gold-standard business practices and an
impressive slate of brands designed to satisfy the diverse needs of
patients and consumers across the U.S., and soon in international
markets," said Ed Brown, Executive
Director of Surterra Wellness. "Over the past six months, I've
watched Beau execute on his vision with strategic acquisitions and
partnerships to bolser innovation and accretive value. I
believe in Beau's vision and the all-star leadership he has in
place to propel Surterra forward so much that I not only invested,
I joined the company to help build its world-class sales and
marketing team."
About Surterra Wellness
Surterra Wellness (Surterra)
is one of the nation's fastest growing health and wellness
companies. With vertical operations in Florida, Texas and Nevada, and a pending acquisition in
Massachusetts, Surterra brings a
broad portfolio of high-quality brands to meet the needs of
individuals who choose the natural medical relief and wellness
enhancing benefits of cannabis products. Surterra offers a wide
variety of medical, health and wellness products in multiple
delivery options, including vaporizer pens, tinctures, oral sprays,
topical creams, time released transdermal patches, and soft
gels. The company's brand portfolio includes: Surterra
Wellness, Florida's Finest, The
Apothecary Shoppe, and now Coral
Reefer. Founded in 2014, Surterra serves thousands of
consumers each year. For more information, please visit
www.surterra.com.
Contact:
Kali
Caldwell
Surterra Director of Communications
kcaldwell@surterra.com
404.668.5855
Carly Coakley
Blue Engine Media + JDA
Carly@blueenginemedia.com
202.827.9671
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SOURCE Surterra Wellness